70 Percent Of Customers Need To Read A Minimum Of Four Reviews Before They Can Trust A Business

4 reviews may be too few. Most people check out many more reviews to get a better idea of how the business is in fact doing. Don't depend upon that figure alone.

Source: Brightlocal

83 Percent Of Clients Don't Rely On Advertising

The conventional channels to reach consumers aren't as prominent as they utilized to be. Many users who no longer trust advertisements choose to take notice of clients' suggestions online.

Source: Statuslabs

98% Of Yelp's Browsers Purchased From A Business They Found On The Website

Typically, 142 million customers check out Yelp each month. If you haven't declared your complimentary Yelp business page, this is as good a time as any.

Source: RevLocal

70 Percent Of Consumers Choose To Find Out About A Business By Means Of Articles And Reviews, Instead Of Advertisements

Ads are all well and good, but it's worth trying a different approach also. Reviews are by far the very best method to discover the truth about a product or service.

Source: Statuslabs

52% Of Consumers Rely On A Product More If It Has Negative Reviews Too

We already touched upon the positive and negative reviews and their result on customers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are positive. Consumers anticipate to see some negative reviews.

Source: Capterra

Visitors Reading Reviews On A Mobile Phone Are 127% Most Likely To Purchase Than Desktop Users

Mobile users choose to get things done much faster. For that reason, buying decisions are made rapidly.

Online reviews are undoubtedly persuasive, yet marketers have not always come to value the power of them.

Source: Martech Zone

Software Reviews Influence Over 98 Percent Of All Buyers

18% of software application buyers consider reviews to be a vital factor in the purchase process. Software application reviews have no impact whatsoever on just 2% of consumers. Two thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

Almost All Consumers, Who Use Online Reviews, Read Them Early In The Purchasing Process

Let's say you want to purchase a brand-new car and there are a number of models which fit your criteria. How do you pick the very best one for you? Well, you read online reviews.

With the help of other people, you manage to choose one that works for you. That's how favorable reviews convert customers into consumers.

Source: Consumer Affairs

Just 44% Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't taking advantage of their listing.

While business listings on the major review platforms are free, a surprisingly low number of businesses really make use of them.

Although we now understand why client reviews are so powerful, the majority of businesses obviously don't.

Source: LsaInsider

Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (amount, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

89% Of Clients Read A Businesses Responses To Reviews

Not only do most shoppers check out the review replies, 30% of them value them highly. Almost 96% read the responses to their own reviews.

Source: Brightlocal

A One Star Boost In Score Can Cause A 5% To 9% Boost In Business Profits

Businesses that treat customers honorably generally flourish, review websites help ensure of that.

Source: Statuslabs

Reviews Shared On Twitter Can Increase Sales By 6.46 Percent

Online review stats reveal that reviews shared on Twitter, do more to grow sales than those on any other social media platform.

Source: Yotpo

77% Of Clients Do Not Rely On Reviews That Are Older Than 3 Months

Customers don't care how great your product or service was in the past. Part of why online reviews matter is because they are relevant and fresh.

Customers know businesses lose their touch all the time, which is why most of them find older reviews unimportant.

It is for this reason that businesses need to be continuously asking for reviews.

Source: Statuslabs

Customer Reviews On Products Are Relied On Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples opinions before they ever trust what the maker states. The reason, producers' descriptions are basically ads.

Source: Martech Zone

Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of USA Consumers

24% of US consumers consider reviews as 'exceptionally influential'.

To highlight the significance of online reviews and ratings, did you know that 81 percent of customers will pay more for an item with reviews and those exact same clients are also willing to accept slower shipping times for such items.

Source: Turntonetworks

60% Of Consumers Check Out Blog And Social Media Network Reviews On Their Cell Phones Before Shopping

In-store shopping is affected significantly by blogs and reviews on social networks. With males being two times as likely to be affected than ladies.

Reviews and ranking statistics reveal individuals value the viewpoint of peers more than any other material.

Source: Collective Bias