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83 Percent Of Consumers Do Not Trust Advertising
The traditional channels to reach clients aren't as influential as they used to be. A lot of users who no longer trust advertisements pick to focus on consumers' suggestions online.
Source: Statuslabs
People Checking Out Reviews On A Mobile Phone Are 127 Percent Most Likely To Buy Than Desktop Users
Mobile users prefer to get things done faster. Therefore, buying decisions are made rapidly.
Online reviews are clearly convincing, yet marketers haven't necessarily come to appreciate the power of them.
Source: Martech Zone
89% Of Clients Review A Companies Replies To Reviews
Not only do most clients check out the review replies, 30% of them value them highly. Almost 96% read the reactions to their own reviews.
Source: Brightlocal
70 Percent Of Consumers Prefer To Discover A Business By Means Of Short Articles And Reviews, Instead Of Ads
Advertisements are all well and good, but it's worth trying a different approach also. Reviews are by far the best method to discover the truth about a product or service.
Source: Statuslabs
Consumer Reviews On Products Are Trusted Nearly 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other peoples opinions before they ever trust what the manufacturer states. The reason, makers' descriptions are essentially advertisements.
Source: Martech Zone
91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Employee
The 86% of businesses question the integrity of online reviews. Nonetheless, they understand the huge effect user scores have on their business. Undesirable customer or staff member reviews can affect 90% of job seekers.
Source: Career Arc
72% Of Customers Won't Take Action Unless They Read Some Reviews
Irrespective of how alluring your marketing is, you still need consumer reviews. There is no skirting around it. Clients are still ready to hear you out, however they rely on other people more.
Source: My Testimonial Engine
67% Of Customers Say Reviews Are A "Very Crucial" Factor When Choosing A Solution Provider
When clients need to choose a service provider, reviews have an enormous impact on their decision.
Source: DemandGenReport
Google Accounts For 57.5% Of All Reviews Around The World
Google is in the lead here, followed by Facebook as a far-off second.
Here are the online reviews circulation rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
Just 6% Of Consumers Do Not Trust Consumer Reviews At All
According to consumer review stats, a whopping 19 percent of customers constantly rely on online reviews and never a make a purchase without reading reviews.
Source: Statista
73 Percent Of Consumers Think Customer Reviews Are More Crucial Than Star And Number Rankings
Online review statistics make it clear individuals aren't pleased with scores alone.
Client reviews make the stats appear more authentic which is what the would-be customers are looking for. Nearly a 3rd of customers say written reviews are the only function that makes them believe the sites' reviews are beneficial and pertinent.
Source: Fan and Fuel
52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews Too
We already discussed the negative and positive reviews and their result on customers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are favorable. Consumers expect to see some negative reviews.
Source: Capterra