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52% Of Customers Rely On A Product More If It Has Negative Reviews Also
We already discussed the negative and positive reviews and their result on customers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are favorable. Customers anticipate to see some unfavorable reviews.
Source: Capterra
Google Accounts For 57.5% Of All Reviews Around The Globe
Google is the clear winner as far as circulation goes, however they are not the only ones in the game.
Here's the online reviews distribution rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
Favorable Reviews Encourage 68% Of Consumers To Use Local Businesses
Considering that the vast majority of consumers read reviews, you'd want yours to be enticing to brand-new clients, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
53 Percent Of Americans Consider Item Reviews And Scores As The Most Essential Part Of The Online Shopping Experience In 2018.
Today's consumers are smart and desire the best bang for their dollar. It's no surprise that they consider checking out reviews as a huge part of the buying decision.
Source: Statista
74% Of Local Businesses Have At Least 1 Google Review
One review is far from enough to improve your website's SERP ranking.
Looking at online ratings stats, we discovered that a business needs to have at least 40 reviews before consumers "Award" it with a star.
Source: Brightlocal
67% Of Consumers Say Reviews Are A "Very Important" Factor When Selecting A Service Provider
When consumers have to choose a service provider, reviews have a huge impact on their decision.
Source: DemandGenReport
90% Of Clients Require Less Than 10 Reviews To Form An Opinion About A Business
You understand what individuals state about very first impressions?
Users get their first impression of your businesses through reviews. Usually through less than 10 of them.
If you do not have reviews on your site, consider asking your visitors to write one.
Source: Martech Zone
Online Item Reviews About An Item Can Boost Its Conversion Rate By An Unprecedented 270 Percent
User review statistics reveal the purchase possibility for an item with 5 reviews is 270% higher than the same item without reviews.
Source: Spiegel Research Center
The Typical Review Length Has Gotten 65% Shorter Since 2010
Currently reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is comparable to that of a tweet.
Source: Review Trackers
64% Of Americans Concur That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017
30% of customers who read client reviews, agree that it increases their buying confidence.
Organizations utilize the reviews to enhance their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Business
The star ranking is the first thing customers see. Still, users focus on other factors also, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a third of US customers.
Source: Statista
95% Of Unhappy Consumers Will Return To A Company If A Business Manages To Resolve Issues Rapidly And Effectively
Customers don't anticipate you to be perfect. When things go wrong, they do anticipate you to take care of things. If there is absolutely nothing else a business can do to fix a concern, a simple coupon can say "We're sorry" in a more appealing way.
Source: SocialMediaToday