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49% Of Consumers Consider The Quantity Of Online Reviews As A Necessary Consideration Of Their Purchasing Decision
Customers value not just the quality or nature of the reviews, but they consider their quantity and recency too.
The share of consumers, who focus on the variety of reviews is presently at 46 percent.
Source: Brightlocal
Consumer Reviews On Items Are Relied On Nearly 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other peoples viewpoints before they ever trust what the manufacturer states. The reason, makers' descriptions are generally ads.
Source: Martech Zone
One-half Of All Millennial's "Always" Read Online Reviews For Businesses
More youthful individuals understand the value of being informed. User-generated material has an indisputable effect on consumers.
If businesses stop to consider the power of consumer reviews over millennials, they will realize what they've been missing out on. Older individuals are different though, only 6% of people aged 55 or older check out reviews.
Source: Brightlocal
A Single Business Review Can Lift Its Conversions By 10%
Online review statistics show user-generated material can do miracles in regards to conversions.
A single review can have an enormous effect on your business.
A hundred reviews can increase your conversion rates by as much as 37%. Two hundred can provide an astonishing 44 percent increase.
Source: RevLocal
If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More
We already touched upon the negative and positive reviews and their impact on consumers. However, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are positive. Customers expect to see some unfavorable reviews.
Source: Capterra
64% Of Americans Agree That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017
30% of consumers who read consumer reviews, concur that it increases their purchasing confidence.
Businesses use the reviews to enhance their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
89% Of Clients Review A Companies Replies To Reviews
Not only do many consumers check out the review replies, 30% of them value them highly. Almost 96% read the replies to their own reviews.
Source: Brightlocal
Reviews Published On Twitter Can Boost Revenues By 6.46%
Online review data reveal that reviews shared on Twitter, do more to increase sales than those on any other social network.
Source: Yotpo
91% Of Millennials Have Confidence In Online Reviews As Much As Family And Friends
Online review statistics place customers' reviews as the most credible source of suggestions. Online reviews usually bring the same weight as suggestions from friends and family.
Source: Brightlocal
70 Percent Of Customers Need To Read A Minimum Of 4 Reviews Before They Can Rely On A Business
Four reviews may be too few. Most people read many more reviews to get an idea of how the business is in fact doing. Don't depend upon that statistic alone.
Source: Brightlocal
Facebook Reviews Impact More Than 50 Percent Of Consumers' Purchasing Decisions
Facebook is currently the most popular social network which can also influence our buying decisions.
According to social reviews statistics, Facebook affects more than half of users' purchase decisions.
Facebook reviews statistics expose that 4 out of five users are more likely to trust a local business if it has positive reviews.
Source: RevLocal
Favorable Reviews Motivate 68% Of Customers To Choose Local Businesses
Since the huge majority of consumers read reviews, you'd want yours to be inviting to new clients, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
70% Of Customers Prefer To Learn About A Business Through Posts And Reviews, Instead Of Ads
Ads are all well and good, however it deserves attempting a different approach as well. Reviews are without a doubt the best way to find the truth about a service or product.
Source: Statuslabs
A One Star Increase In Ranking Can Result In A 5% To 9% Increase In Business Income
Businesses that treat clients fairly generally succeed, review sites help ensure of that.
Source: Statuslabs
Google Accounts For 57.5% Of All Reviews Throughout The World
Google is the clear winner as far as distribution goes, however they are not the only ones in the game.
Here are the online reviews distribution rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers