Unfavorable Reviews Can Improve Conversion By Up To 85%

It sounds insane, however negative reviews can be a positive factor for users to spend more time on your site. According to online review data, people spend more than five times as long on a site when they check out negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. A frustrating 95% suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo

53% Of Customers Expect Businesses To Respond Within A Week To Unfavorable Reviews

Online review statistics prove that 63% of consumer reviews remain without a reaction. That's too bad, since those companies are losing consumers that way.

Source: Review Trackers

30% Of Clients Feel Comfortable With A Business Which Answers Online Reviews

Staying connected with your customers establishes trust. Even something as simple as reacting to their reviews and remarks can make them feel appreciated.

As you might anticipate, customers who feel this way are going to spend more money with a company.

Source: Statuslabs

A Lone Business Review Can Lift Its Conversions By 10 Percent

Online review stats reveal user-generated content can do wonders in regards to conversions.

A single review can have a massive impact on your business.

A hundred reviews can raise your conversion rates by as much as 37%. 2 hundred can offer a mind-blowing 44% increase.

Source: RevLocal

49 Percent Of Customers Consider The Quantity Of Online Reviews As An Important Factor In Their Buying Decision

Customers value not only the quality or nature of the reviews, however they consider their number and recency too.

The share of consumers, who pay attention to the variety of reviews is currently at 46%.

Source: Brightlocal

60 Percent Of Customers Seek Advice From Blog And Social Media Reviews On Their Cell Phones Prior To Shopping

In-store shopping is influenced significantly by blogs and reviews on social media. With men being two times as likely to be affected than women.

Reviews and ranking statistics show people value the viewpoint of peers more than any other content.

Source: Collective Bias

83 Percent Of Customers Don't Trust Advertising

The standard channels to reach customers aren't as prominent as they used to be. Most users who no longer trust ads pick to focus on clients' recommendations online.

Source: Statuslabs

Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

Online Reviews Impact 67.7% Of Customer Purchasing Decisions

More than two-thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

The Typical Review Length Has Gotten 65% Shorter Since 2010

At this present time reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is proportionate to that of a tweet.

Source: Review Trackers

Majority Of Customers Will Not Utilize A Service If It Has Less Than A 4 Star Rating

This stat is among lots of that highlight the value of online ratings. Now that news of client complete satisfaction travels this fast, keeping your consumers pleased is more vital than ever.

57% of customers have looked for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.

Additionally, 11% looked only for organizations with a best five star rating.

Source: Brightlocal

Facebook Reviews Affect More Than 50% Of Customers' Buying Decisions

Facebook is presently the most popular social network which can likewise affect our purchasing preferences.

According to social reviews statistics, Facebook impacts over half of users' purchase decisions.

Facebook reviews stats reveal that four out of five users are more likely to rely on a local business if it has favorable reviews.

Source: RevLocal

89% Of Shoppers Want To Read Reviews Using Their Mobile Phones

Be it via an app or a mobile browser, clients choose to read reviews on their mobile phones.

Source: Statista

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Company

The star score is the first thing customers see. Still, users take note of other elements as well, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a third of USA consumers.

Source: Statista

15 Percent Of Buyers Don't Trust Businesses Without Any Online Reviews

No trust means no interactions. 15 percent of possible consumers will not even consider doing business with a business they can't discover opinions about.

Source: Statuslabs

53 Percent Of Americans Consider Item Reviews And Rankings As The Most Crucial Part Of Online Shopping.

Today's consumers are wary and desire the very best bang for their dollar. It's no surprise that they consider checking out reviews as a huge part of the buying decision.

Source: Statista

70 Percent Of Consumers Prefer To Learn About A Business By Means Of Short Articles And Reviews, Rather Than Advertisements

Advertisements are all well and good, but it deserves attempting a different approach as well. Reviews are by far the best method to find the truth about a service or product.

Source: Statuslabs