60% Of Customers Consult Blog And Social Media Reviews On Their Cell Phones Before Shopping

In-store shopping is affected considerably by blogs and reviews on social networks. With males being twice as likely to be influenced than ladies.

Reviews and ranking statistics reveal individuals value the opinion of peers more than any other content.

Source: Collective Bias

70% Of Consumers Prefer To Learn About A Business Through Articles And Reviews, Rather Than Ads

Ads are all well and good, however it deserves attempting a different approach too. Reviews are without a doubt the best method to find the truth about a service or product.

Source: Statuslabs

95% Of Unhappy Consumers Will Go Back To A Company If A Company Makes An Effort To Fix Problems Quickly And Efficiently

Consumers don't expect you to be perfect. They do expect you to take care of things when they go wrong. If there is absolutely nothing else a business can do to deal with a problem, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday

71% Of Millennials Browse Customer Reviews Of Professional Services

More than half of all individuals in need of a professional service rely on online reviews.

According to online reviews stats, 59% utilized online reviews to choose a physician or a lawyer.

Younger people (age 18-35) are even more likely to work with an expert based on online reviews. Only 19% of millennials will consider working with an attorney without any.

Source: Thomson Reuters

89% Of Clients Browse A Companies Responses To Reviews

Not only do a lot of consumers check out the review replies, 30% of them value them highly. Nearly 96% read the replies to their own reviews.

Source: Brightlocal

More Than Half Of Consumers Aged 25 To 34 Wrote Reviews

According to Statista, the younger generations are apparently the more opinionated ones.

Source: Statista

64% Of Americans Agree That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who check out client reviews, agree that it increases their purchasing confidence.

Businesses use the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Online Reviews Affect 67.7% Of Customer Purchasing Decisions

More than two thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Half Of All Of The Millennial's "Always" Read Online Reviews For Businesses

More youthful individuals know the value of being informed. User-generated content has an unassailable influence on consumers.

If businesses think of the power of customer reviews over millennials, they will understand what they've been losing out on. Older individuals are different though, just 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

Over Half Of Consumers Won't Use A Business If It Has Less Than A 4 Star Ranking

This stat is among numerous that show the importance of online ratings. Now that news of client satisfaction travels this quick, keeping your clients delighted is more important than ever.

57% of customers have actually looked for business with more than four stars in 2018, which is up from 48% in 2017.

Moreover, 11 percent looked just for companies with a perfect five star rating.

Source: Brightlocal

Positive Reviews Motivate 68% Of Customers To Choose Local Businesses

Given that the large majority of customers read reviews, you'd want yours to be appealing to brand-new consumers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (amount, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

63.6% Of Customers Visit Google To Check For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) behind.

These online review statistics show the general appeal of a website can only go so far when it concerns trust.

Source: Review Trackers

30% Of Clients Feel Positive About A Business Which Reacts To Online Reviews

Communicating with your clients develops trust. Even something like reacting to their remarks and reviews can make them feel valued.

As you may expect, customers who feel this way are ready to invest more cash with a company.

Source: Statuslabs

Online Item Reviews About A Product Can Raise Its Conversion Rate By An Unprecedented 270%

User review statistics show the purchase probability for a product with 5 reviews is 270% higher than the same product without reviews.

Source: Spiegel Research Center

83% Of Consumers Do Not Rely On Advertising

The traditional channels to reach consumers aren't as influential as they used to be. Most users who no longer trust advertisements choose to take note of customers' suggestions online.

Source: Statuslabs

Just 44% Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56% of your competition that aren't making the most of their listing.

While business listings on the major review platforms are complimentary, a remarkably low number of businesses really use them.

Although we now understand why customer reviews are so powerful, many businesses apparently don't.

Source: LsaInsider

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Company

The star score is the first thing consumers see. Still, users pay attention to other aspects too, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a third of US consumers.

Source: Statista