Online Product Reviews About A Product Can Amplify Its Conversion Rate By More Than 270 Percent

User review stats reveal the purchase probability for a product with 5 reviews is 270 percent higher than the exact same item without reviews.

Source: Spiegel Research Center

Google Accounts For 57.5% Of All Reviews World Wide

As can be expected, Google remains in the lead, followed by Facebook, TripAdvisor and others.

Here are the online reviews circulation rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

The Majority Of Best Selling Products Have An Average Rating Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star scores are suspicious. That's why it is unnatural to get perfect 5 star ratings.

According to client rating statistics, conversion rates start to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

73% Of Consumers Think Consumer Reviews Are More Important Than Star And Number Rankings

Online review statistics make it clear people aren't pleased with scores alone.

Written reviews make the stats appear more authentic which is what the potential consumers are looking for. Practically a third of customers say composed reviews are the only function that makes them think the websites' reviews are beneficial and pertinent.

Source: Fan and Fuel

88% Of Executives Consider Reputation Risk As A Leading Business Issue

Reputation management statistics indicate a business's reputation doesn't affect just the consumers. Potential team members likewise look at rankings and read reviews.

Source: Deloitte

49% Of Customers Consider The Number Of Online Reviews As An Essential Consideration Of Their Buying Decision

Customers value not only the quality or nature of the reviews, but they consider their number and recency as well.

The share of clients, who focus on the variety of reviews is presently at 46 percent.

Source: Brightlocal

90% Of Clients Need Less Than 10 Reviews To Form An Opinion About A Business

You understand what people state about first impressions?

Users get their impression of your businesses through reviews. Generally through less than 10 of them.

If you don't have reviews on your site, think about asking your visitors to compose one.

Source: Martech Zone

89% Of Consumers Review A Companies Reactions To Reviews

Not only do most shoppers read the review replies, 30% of them highly value them. Almost 96% read the reactions to their own reviews.

Source: Brightlocal

Online Reviews Affect 67.7% Of Customer Purchasing Decisions

More than 2 thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

52% Of Customers Trust A Product More If It Has Negative Reviews As Well

We already discussed the positive and negative reviews and their effect on consumers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are favorable. Consumers expect to see some unfavorable reviews.

Source: Capterra

Just 6 Percent Of Consumers Do Not Trust Consumer Reviews At All

According to customer review statistics, a tremendous 19 percent of customers always rely on online reviews and never ever a make a purchase without reading reviews.

Source: Statista

53 Percent Of Americans Consider Item Reviews And Rankings As The Most Important Part Of Online Shopping.

Today's buyers are wary and want the very best bang for their buck. It's not surprising that that they consider checking out reviews as a huge part of the buying decision.

Source: Statista