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Positive Reviews Encourage 68% Of Consumers To Choose A Local Business
Since the vast bulk of customers check out reviews, you would want yours to be enticing to brand-new customers, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Over Half Of Clients Aged 25-34 Posted Reviews
According to Statista, the more youthful generations are evidently the more opinionated ones.
Source: Statista
53% Of Americans Consider Product Reviews And Ratings As The Most Crucial Part Of The Online Shopping Experience In 2018.
Today's buyers are smart and want the very best bang for their buck. It's not surprising that that they consider checking out reviews as a big part of the purchasing decision.
Source: Statista
Customer Reviews On Items Are Trusted Almost 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples opinions before they ever trust what the manufacturer says. The reason, producers' descriptions are basically ads.
Source: Martech Zone
72 Percent Of Clients Will Not Take Action Unless They Check Out Some Reviews
Irrespective of how tempting your marketing is, you still require customer reviews. There is no skirting around it. Consumers are still willing to hear you out, however they rely on other individuals more.
Source: My Testimonial Engine
Online Reviews Impact 67.7% Of Consumer Buying Decisions
More than 2 thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
61% Of Regional Businesses Have An Average Score Of 4 To 5 Stars
Generally 2 out of 3 businesses have excellent and exceptional rankings. Only 5% of businesses have a ranking listed below 3 stars.
Source: Brightlocal
70% Of Consumers Need To Read At Least Four Reviews Before They Can Rely On A Business
4 reviews may be too few. The majority of people read many more reviews to get an idea of how business is actually doing. Don't depend on that figure alone.
Source: Brightlocal
83% Of Customers Don't Rely On Advertising
The conventional channels to reach customers aren't as influential as they utilized to be. Many users who no longer trust advertisements choose to take notice of consumers' suggestions online.
Source: Statuslabs
88% Of Americans Claimed That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronic Devices
Statistics reveal that reviews were more beneficial than TV advertisements at 37%, social media at 23% and display ads at 49%.
Source: Statista
89% Of Clients Browse A Businesses Responses To Reviews
Not only do most individuals check out the review replies, 30% of them value them highly. Nearly 96% read the feedback to their own reviews.
Source: Brightlocal
64 Percent Of Americans Agree That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017
30 percent of consumers who read customer reviews, concur that it increases their buying confidence.
Organizations use the reviews to enhance their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
74 Percent Of Local Businesses Have At A Minimum, 1 Google Review
A single review is far from enough to improve your site's SERP ranking.
Taking a look at online scores stats, we found out that a company needs to have approximately 40 reviews before consumers "Award" it with a star.
Source: Brightlocal