83 Percent Of Customers Don't Trust Advertising

The traditional channels to reach clients aren't as influential as they used to be. The majority of users who no longer trust ads pick to focus on customers' suggestions online.

Source: Statuslabs

More Than Half Of Customers Won't Utilize A Service If It Has Less Than A 4 Star Score

This stat is one of lots of that illustrate the value of online ratings. Now that news of consumer fulfillment travels this fast, keeping your customers pleased is more crucial than ever.

57% of customers have looked for business with more than 4 stars in 2018, which is up from 48 percent in 2017.

Furthermore, 11 percent looked just for services with a perfect five star rating.

Source: Brightlocal

77% Of Customers Don't Trust Reviews That Are Older Than Three Months

Consumers don't care how great your service or product was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.

Consumers understand businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.

It is for this reason that businesses should to be constantly asking for reviews.

Source: Statuslabs

91% Of Millennials Trust In Online Reviews As Much As Family And Friends

Online review statistics put consumers' reviews as the most credible source of suggestions. Online reviews typically carry the very same weight as recommendations from family and friends.

Source: Brightlocal

88% Of Americans Stated That Product Reviews Were The Most Influential Factor When Purchasing Home Electronic Devices

Stats reveal that reviews were more beneficial than TV ads at 37%, social networks at 23% and display ads at 49%.

Source: Statista

Many Best-selling Items Have An Average Ranking Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star ratings are suspicious. That's why it is unnatural to get perfect 5 star scores.

According to consumer rating statistics, conversion rates start to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of United States Customers

24% of US consumers consider reviews as 'incredibly influential'.

To illustrate the significance of online reviews and scores, did you know that 81% of customers will pay more for a product with reviews and those exact same consumers are likewise going to accept slower shipping times for such products.

Source: Turntonetworks

The Majority Of Customers Aged 25-34 Posted Reviews

According to Statista, the younger generations are obviously the more opinionated ones.

Source: Statista

67% Of Customers Suggest Reviews Are A "Extremely Important" Factor When Selecting A Solution Provider

Reviews have an enormous impact on their decision when clients have to pick a solution provider.

Source: DemandGenReport

30% Of Clients Feel Comfortable With A Company Which Answers Online Reviews

Corresponding with your consumers builds their trust. Even something easy like reacting to their reviews and comments can make them feel appreciated.

As you may anticipate, customers who feel this way are more willing to invest more cash with a company.

Source: Statuslabs

72% Of Clients Will Not Take Action Unless They Read Some Reviews

No matter how tempting your marketing is, you still require client reviews. There is no other way around it. Customers are still happy to hear you out, but they rely on other people more.

Source: My Testimonial Engine

Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack

Review signals (quantity, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

Online Item Reviews About An Item Can Raise Its Conversion Rate By More Than 270%

User review statistics reveal the purchase likelihood for an item with 5 reviews is 270 percent higher than the same product without reviews.

Source: Spiegel Research Center

The Average Review Length Has Actually Become 65% Much Shorter Since 2010

In the present day reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is proportionate to that of a twitter tweet.

Source: Review Trackers

73 Percent Of Consumers Think Consumer Reviews Are More Crucial Than Star And Number Scores

Online review stats make it clear individuals aren't pleased with scores alone.

Client reviews make the stats appear more genuine which is what the potential customers are looking for. Almost a 3rd of customers say written reviews are the only feature that makes them think the sites' reviews are useful and relevant.

Source: Fan and Fuel

Unfavorable Reviews Can Improve Conversion By As Much As 85 Percent

It sounds crazy, however negative reviews can be a positive driver for users to devote more time on your website. According to online review stats, individuals devote more than 5 times as long on a site when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any negative ones, an overwhelming 95 percent suspect censorship or fabricated reviews.

Source: Reevoo