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Favorable Reviews Encourage 68 Percent Of Consumers To Use Local Businesses
Given that the large bulk of consumers check out reviews, you would want yours to be enticing to new consumers, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
49 Percent Of Customers Consider The Quantity Of Online Reviews As An Important Consideration Of Their Buying Decision
Consumers value not only the quality or nature of the reviews, however they consider their number and recency too.
The share of consumers, who pay attention to the number of reviews is currently at 46%.
Source: Brightlocal
91% Of Millennials Rely On Online Reviews As Much As Loved Ones
Online review statistics place clients' reviews as the most credible source of recommendations. Online reviews typically bring the exact same weight as advice from family and friends.
Source: Brightlocal
83% Of All Young People Were Asked To Give A Review Recently
Of those asked, 80% of consumers did submit a review. In general, companies have asked 66% of all clients to submit a review on their business.
Source: Brightlocal
54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Company
The star score is the first thing customers see. Still, users take notice of other aspects also, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a third of US consumers.
Source: Statista
53% Of Consumers Anticipate Businesses To Respond Within A Week To Unfavorable Reviews
Online review stats reveal that 63% of customer reviews stay without a response. That's regrettable, because those companies are losing consumers that way.
Source: Review Trackers
Consumers Might Invest 31% More With A Business That Has Excellent Reviews
Take note of this statistic. The more detailed other users explain your product and services, the more money you can charge and customer review stats reveal to us precisely how much more.
Source: Martech Zone
One-half Of All Of The Millennial's "Constantly" Check Out Online Reviews For Companies
Younger individuals understand the worth of being informed. User-generated material has an indisputable impact on customers.
If businesses stop to consider the power of client reviews over millennials, they will understand what they've been missing out on. Older people are various though, just 6% of people aged 55 or older read reviews.
Source: Brightlocal
Unfavorable Reviews Can Increase Conversion By Up To 85%
It sounds crazy, but negative reviews can be a positive factor for users to devote more time on your website. According to online review stats, people spend more than five times as long on a website when they check out negative reviews.
More than two-thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any negative ones, a frustrating 95 percent suspect censorship or faked reviews.
Source: Reevoo
61 Percent Of Local Businesses Have An Average Rating Of 4 Or 5 Stars
Generally two-thirds of companies have good and exceptional ratings. Just 5% of businesses have a score below 3 stars.
Source: Brightlocal
53 Percent Of Americans Consider Item Reviews And Ratings As The Most Crucial Part Of Online Shopping.
Today's consumers are smart and desire the best bang for their buck. It's not surprising that that they consider checking out reviews as a huge part of the purchasing decision.
Source: Statista
Facebook Reviews Impact More Than 50 Percent Of Customers' Purchasing Decisions
Facebook is presently the most popular social network which can also affect our purchasing preferences.
According to social reviews statistics, Facebook affects the majority of users' purchase choices.
Facebook reviews stats expose that four out of 5 users are most likely to rely on a local business if it has positive reviews.
Source: RevLocal
83 Percent Of Clients Do Not Trust Advertising
The standard channels to reach customers aren't as prominent as they utilized to be. Many users who no longer trust advertisements select to take note of customers' suggestions online.
Source: Statuslabs