90% Of Users Require Less Than 10 Reviews To Form An Opinion About A Business

You know what people state about first impressions, right?

Users get their first impression of your businesses through reviews. Usually through less than 10 of them.

Consider asking your visitors to compose one if you do not have reviews on your site.

Source: Martech Zone

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Business

The star score is the first thing customers see. Still, users pay attention to other factors too, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a third of American customers.

Source: Statista

73% Of Consumers Think Written Reviews Are More Vital Than Star And Number Ratings

Online review data make it clear people aren't satisfied with scores alone.

Consumer reviews make the stats appear more authentic which is what the prospective clients are searching for. Almost a third of consumers state written reviews are the only feature that makes them believe the websites' reviews are relevant and beneficial.

Source: Fan and Fuel

72% Of Consumers Will Not Take Action Before They Read Some Reviews

No matter how eye-catching your marketing is, you still need customer reviews. There's no other way around it. Consumers are still happy to hear you out, but they rely on other individuals more.

Source: My Testimonial Engine

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust A Product More

We already discussed the positive and negative reviews and their impact on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are fake. Consumers expect to see some unfavorable reviews.

Source: Capterra

Software Reviews Influence Over 98% Of All Buyers

18 percent of software application buyers consider reviews to be a necessary factor in the purchase procedure. Software reviews have no impact whatsoever on just 2 percent of customers. Two-thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

Clients Could Spend 31% More With A Business That Has Great Reviews

Pay attention to this fact. The more detailed other users describe your service or product, the more money you can charge and consumer review statistics reveal to us exactly just how much more.

Source: Martech Zone

Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

Online Reviews Impact 67.7% Of Customer Buying Decisions

More than two thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

49% Of Customers Consider The Number Of Online Reviews As An Essential Factor In Their Buying Decision

Customers value not just the quality or nature of the reviews, but they consider their quantity and recency too.

The share of clients, who take notice of the number of reviews is currently at 46%.

Source: Brightlocal

A One Star Boost In Ranking Can Cause A 5% To 9% Increase In Business Revenue

Businesses that treat consumers fairly normally succeed, review sites help ensure of that.

Source: Statuslabs

Google Accounts For 57.5 Percent Of All Reviews Worldwide

Google remains in the lead here, followed by Facebook as a distant second.

Here are the online reviews circulation rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

98% Of Yelp's Website Visitors Purchased From A Business They Discovered On The Site

Usually, 142 million consumers visit Yelp on a monthly basis. This is as good a time as any if you have not claimed your free Yelp business page.

Source: RevLocal

53% Of Customers Expect Companies To Respond Within A Week To Negative Reviews

Online review statistics prove that 63% of client reviews stay without a reply. That's regrettable, since those companies are losing clients that way.

Source: Review Trackers

95 Percent Of Travelers Read Online Reviews Prior To Booking Travel Services

Leisure and business travelers alike read reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

Over Half Of Individuals Aged 25-34 Gave Reviews

According to Statista, the younger generations are clearly the more opinionated ones.

Source: Statista

70% Of Consumers Need To Read A Minimum Of Four Reviews Before They Can Rely On A Business

Four reviews may be too few. The majority of people check out many more reviews to get a clear view of how business is in fact doing. Don't depend on that figure alone.

Source: Brightlocal