52% Of Consumers Trust A Product More If It Has Negative Reviews Too

We already touched upon the negative and positive reviews and their result on consumers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are favorable. People expect to see some unfavorable reviews.

Source: Capterra

72 Percent Of Consumers Won't Take Action Unless They Read Some Reviews

Regardless of how attractive your marketing is, you still need consumer reviews. There's no way around it. Consumers are still going to hear you out, however they rely on other people more.

Source: My Testimonial Engine

Clients Could Spend 31% More With A Business That Has Fantastic Reviews

Take note of this fact. The more detailed other users describe your product or service, the more money you can charge and consumer review stats show us precisely how much more.

Source: Martech Zone

53% Of Americans Consider Product Reviews And Ratings As The Most Vital Part Of Online Shopping.

Today's shoppers are wary and want the best bang for their buck. It's no surprise that they consider reading reviews as a big part of the buying decision.

Source: Statista

Facebook Reviews Affect More Than 50% Of Customers' Purchasing Decisions

Facebook is currently the most popular social network which can also influence our buying decisions.

According to social media reviews stats, Facebook affects more than half of users' purchase decisions.

Facebook reviews stats reveal that four out of 5 users are more likely to trust a local business if it has positive reviews.

Source: RevLocal

The Majority Of People Aged 25-34 Published Reviews

According to Statista, the younger generations are seemingly the more vocal ones.

Source: Statista

88% Of Americans Stated That Product Reviews Were The Most Influential Factor When Purchasing Home Electronic Devices

Stats reveal that reviews were more helpful than TV ads at 37%, social networks at 23% and display ads at 49%.

Source: Statista

Just 44 Percent Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56% of your competition that aren't taking advantage of their listing.

While business listings on the major review platforms are free, a remarkably low number of companies actually use them.

Although we now understand why customer reviews are so effective, a lot of businesses apparently do not.

Source: LsaInsider

Software Application Reviews Impact Over 98% Of All Buyers

18% of software purchasers consider reviews to be a vital factor in the purchase procedure. Software reviews have no impact whatsoever on just 2 percent of consumers. Two-thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

74 Percent Of Regional Companies Have At Least 1 Google Review

One review is far from enough to enhance your website's SERP ranking.

Taking a look at online rankings data, we discovered that a business requires to have an average of 40 reviews before people "Award" it with a star.

Source: Brightlocal

53% Of Consumers Expect Businesses To Answer Back Within A Week To Unfavorable Reviews

Online review stats clarify that 63% of consumer reviews remain without a reply. That's too bad, because those companies are losing clients that way.

Source: Review Trackers

60% Of Customers Refer To Blog And Social Network Reviews On Their Cell Phones Before Shopping

In-store shopping is affected considerably by blogs and reviews on social networks. With males being twice as likely to be influenced than women.

Reviews and rating data show individuals value the viewpoint of peers more than any other material.

Source: Collective Bias

88% Of Executives View Reputation Risk As A Leading Business Concern

Reputation management stats suggest a business's reputation doesn't impact just the customers. Prospective employees likewise take a look at scores and take a look at reviews.

Source: Deloitte

77% Of Users Don't Trust Reviews That Are Older Than 3 Months

Customers don't care how excellent your product or service was in the past. Since they are fresh and relevant, is part of why online reviews matter.

Customers understand businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.

It is for this reason that businesses ought to be constantly asking for reviews.

Source: Statuslabs