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Favorable Reviews Encourage 68% Of Consumers To Choose A Local Business
Considering that the vast bulk of consumers read reviews, you'd want yours to be inviting to brand-new clients, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
90% Of Individuals Require Less Than 10 Reviews To Form An Opinion About A Business
You understand what individuals state about first impressions?
Users get their impression of your businesses through reviews. Generally through less than 10 of them.
If you do not have reviews on your website, think about asking your visitors to write one.
Source: Martech Zone
Customers Might Spend 31% More With A Business That Has Terrific Reviews
Pay attention to this statistic. The better other users describe your service or product, the more money you can charge and consumer review statistics reveal to us precisely how much more.
Source: Martech Zone
63.6% Of Customers Go To Google To Check For Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) behind.
When it comes to trust, these online review statistics reveal the basic popularity of a website can only go so far.
Source: Review Trackers
70 Percent Of Consumers Need To Check Out At Least Four Reviews Before They Can Trust A Business
Four reviews may be too few. Many people check out a lot more reviews to get an idea of how business is in fact doing. Don't depend upon that statistic alone.
Source: Brightlocal
74 Percent Of Local Businesses Have At Least 1 Google Review
One review is far from enough to enhance your website's SERP ranking.
Looking at online ratings stats, we learnt that a company needs to have a minimum of 40 reviews before buyers "Award" it with a star.
Source: Brightlocal
A One Star Boost In Rating Can Lead To A 5% To 9% Boost In Business Earnings
Businesses that treat consumers well typically succeed, review sites help ensure of that.
Source: Statuslabs
Google Represents 57.5 Percent Of All Reviews All Over The World
As can be expected, Google remains in the lead, followed by Facebook, TripAdvisor and others.
Here's the online reviews distribution rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
61% Of Local Businesses Have An Average Rating Of 4 To 5 Stars
Typically two thirds of businesses have exceptional and awesome ratings. Only 5% of businesses have a ranking listed below three stars.
Source: Brightlocal
89% Of Clients Browse A Companies Reactions To Reviews
Not only do the majority of shoppers read the review replies, 30% of them highly value them. Nearly 96% read the replies to their own reviews.
Source: Brightlocal
91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member
The 86% of businesses question the integrity of online reviews. Nevertheless, they realize the huge impact user rankings have on their business. Undesirable customer or employee reviews can affect 90% of job seekers.
Source: Career Arc