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49% Of Consumers Consider The Quantity Of Online Reviews As An Important Consideration Of Their Buying Decision
Consumers value not only the quality or nature of the reviews, but they consider their quantity and recency as well.
The share of clients, who take notice of the variety of reviews is currently at 46%.
Source: Brightlocal
71% Of Millennials Search Customer Reviews Of Professional Services
Majority of all individuals in need of a professional service rely on online reviews.
According to online reviews statistics, 59% utilized online reviews to select a doctor or a lawyer.
Younger people (age 18-35) are much more inclined to employ an expert based on online reviews. Only 19% of millennials will consider hiring a legal representative without any.
Source: Thomson Reuters
74 Percent Of Regional Businesses Have At Least One Google Review
One review is far from sufficient to improve your site's SERP ranking.
Looking at online scores stats, we discovered that a company requires to have at least 40 reviews before visitors "Award" it with a star.
Source: Brightlocal
83% Of All Young People Were Asked To Post A Review Recently
Of those asked, 80% of clients did post a review. Overall, companies have asked 66% of all customers to leave a review on their business.
Source: Brightlocal
Almost All Consumers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process
Let's say you wish to purchase a new vehicle and there are a number of models which fit your requirements. How do you pick the very best one for you? Well, you read the reviews.
With the help of other consumers, you quickly select a model that works for you. That's how positive reviews transform consumers into consumers.
Source: Consumer Affairs
Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack
Review signals (quantity, variety, and so on) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
More Than Four Negative Reviews About A Company Or Product May Reduce Sales By 70 Percent
One negative review is enough for 35 percent of a website's visitors to decide not to buy. Three negative reviews can cost a business 59 percent fewer sales.
Obviously, they can be compensated by the large number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
89% Of Consumers Read A Businesses Feedback To Reviews
Not only do a lot of individuals read the review replies, 30% of them highly value them. Practically 96% read the reactions to their own reviews.
Source: Brightlocal
86 Percent Of Consumers Would Consider Composing A Review For A Business
Your consumers are your most important resource, and it's not just because of the money they invest at your business. If you provide a great experience, they will want to share it.
Source: Brightlocal
95% Of Travelers Check Out Online Reviews Prior To Booking Travel Services
Leisure and business travelers alike read reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
30% Of Clients Feel Positive About A Business Which Answers Online Reviews
Communicating with your customers develops trust. Even something as simple as reacting to their reviews and comments can make them feel valued.
As you might expect, clients who feel this way are ready to invest more money with a company.
Source: Statuslabs