70% Of Customers Need To Check Out A Minimum Of 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. Most people read a lot more reviews to get a clear view of how business is actually doing. Do not depend upon that statistic alone.

Source: Brightlocal

60% Of Customers Seek Advice From Blog And Social Media Network Reviews On Their Mobile Phones Before Shopping

In-store purchasing is influenced significantly by blogs and reviews on social networks. With men being two times as likely to be affected than women.

Reviews and rating data show individuals value the viewpoint of peers more than any other content.

Source: Collective Bias

86 Percent Of Customers Would Consider Writing A Review For A Business

Your consumers are your most valuable resource, and it's not just because of the cash they spend at your business. They will be ready to share it if you give them a great experience.

Source: Brightlocal

63.6 Percent Of Customers Visit Google To Look For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.

When it comes to trust, these online review statistics reveal the basic appeal of a site can only go so far.

Source: Review Trackers

The Average Review Length Has Gotten 65% Much Shorter Since 2010

Nowadays reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is similar to that of a tweet.

Source: Review Trackers

When Purchasing Home Electronics, 88% Of Americans Claimed That Product Reviews Were The Most Prominent Element

Data reveal that reviews were more helpful than TV ads at 37%, social networks at 23% and display ads at 49%.

Source: Statista

Software Reviews Influence Over 98% Of All Buyers

18 percent of software buyers consider reviews to be a necessary factor in the purchase process. Software application reviews have no effect whatsoever on just 2 percent of consumers. Two thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

83 Percent Of Clients Do Not Rely On Advertising

The traditional channels to reach customers aren't as influential as they used to be. A lot of users who no longer trust ads select to pay attention to consumers' suggestions online.

Source: Statuslabs

95% Of Dissatisfied Customers Will Return To A Business If A Company Makes An Effort To Solve Issues Rapidly And Efficiently

Consumers do not expect you to be perfect. When things go wrong, they do expect you to take care of things. If there is nothing else a business can do to fix an issue, a simple coupon can say "We are sorry" in a more appealing way.

Source: SocialMediaToday

72% Of Clients Will Not Take Action Before They Read Some Reviews

Regardless of how enticing your marketing is, you still need consumer reviews. There's no skirting around it. Clients are still willing to hear you out, however they trust other people more.

Source: My Testimonial Engine

Most Best-selling Products Have An Average Score Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star rankings are suspicious. That's why it is unnatural to get perfect 5 star rankings.

According to customer rating statistics, conversion rates begin to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

67% Of Customers Report Reviews Are A "Extremely Important" Factor When Choosing A Solution Provider

Reviews have a huge impact on their decision when consumers have to choose a service provider.

Source: DemandGenReport

Only 44% Of Local Companies Have Claimed Their Google My Business Listing

That's 56% of your competition that aren't making the most of their listing.

While business listings on the significant review platforms are free, a surprisingly low number of companies actually make use of them.

Although we now know why client reviews are so powerful, many businesses obviously don't.

Source: LsaInsider

52% Of Consumers Rely On A Product More If It Has Negative Reviews As Well

We already discussed the positive and negative reviews and their effect on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are fake. Customers expect to see some unfavorable reviews.

Source: Capterra

Only 6 Percent Of Customers Don't Trust Consumer Reviews At All

According to customer review statistics, a massive 19 percent of consumers constantly trust online reviews and never a buy without reading reviews first.

Source: Statista

A Lot Of Local Companies Have An Average Of 39 Google Reviews

People like to share their experience after they have gone to a vendor. Online review trends show people prefer to comment if they had a favorable experience, rather than a average or negative one.

Source: Brightlocal

91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of businesses question the integrity of online reviews. However, they recognize the enormous effect user rankings have on their business. Undesirable client or staff member reviews can affect 90% of job seekers.

Source: Career Arc

61% Of Local Businesses Have An Average Rating Of 4 To 5 Stars

Overall two thirds of companies have excellent and great rankings. Only 5% of companies have a ranking below 3 stars.

Source: Brightlocal