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15% Of Visitors Do Not Trust Businesses Without Having Online Reviews
No trust means no interactions. 15 percent of possible customers will not even consider working with a business they can't find viewpoints about.
Source: Statuslabs
Online Reviews Affect 67.7% Of Consumer Purchasing Decisions
More than 2 thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
A Lot Of Local Businesses Have An Average Of 39 Google Reviews
Individuals like to share their experience after they have visited a supplier. Online review trends reveal people prefer to comment if they had a positive experience, instead of a average or negative one.
Source: Brightlocal
86 Percent Of Customers Would Consider Writing A Review For A Business
Your customers are your most important resource, and it's not just because of the money they invest at your business. If you provide a good experience, they will want to share it.
Source: Brightlocal
A One Star Boost In Rating Can Result In A 5% To 9% Increase In Business Profits
Businesses that treat consumers fairly usually succeed, review sites help make certain of that.
Source: Statuslabs
Almost All Customers, Who Use Online Reviews, Read Them Early On In The Buying Process
Let's say you wish to buy a new vehicle and there are a number of models which fit your requirements. How do you pick the very best one for you? Well, you read reviews.
With the help of other consumers, you manage to decide on a model that works for you. That's how favorable reviews transform customers into clients.
Source: Consumer Affairs
Unfavorable Reviews Can Increase Conversion By As Much As 85 Percent
It sounds crazy, but negative reviews can be a positive force for users to devote more time on your website. According to online review stats, individuals spend more than 5 times as long on a site when they read negative reviews.
When there are a mix of negatives and positives, more than two thirds of users trust reviews more. If there aren't any unfavorable ones, a frustrating 95 percent suspect censorship or faked reviews.
Source: Reevoo
Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (amount, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
91 Percent Of Millennials Have Faith In Online Reviews As Much As Loved Ones
Online review stats place customers' reviews as the most credible source of recommendations. Online reviews usually bring the exact same weight as guidance from loved ones.
Source: Brightlocal
60 Percent Of Consumers Refer To Blog And Social Media Reviews On Their Cell Phones Before Shopping
In-store shopping is affected substantially by blogs and reviews on social media. With men being twice as likely to be affected than women.
Reviews and rating statistics show individuals value the viewpoint of peers more than any other content.
Source: Collective Bias
Only 44 Percent Of Local Companies Have Claimed Their Google My Business Listing
That's 56% of your competitors that aren't making the most of their listing.
While business listings on the significant review platforms are free, a remarkably low number of companies really use them.
Although we now know why consumer reviews are so powerful, a lot of businesses obviously do not.
Source: LsaInsider