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Consumers Checking Out Reviews On A Mobile Phone Are 127% Most Likely To Purchase Than Desktop Users
Mobile users choose to get things done quicker. For that reason, buying decisions are made rapidly.
Online reviews are obviously convincing, yet online marketers haven't necessarily come to appreciate the power of them.
Source: Martech Zone
83% Of All Young Consumers Were Asked To Give A Review Recently
Of those asked, 80% of consumers did give a review. In general, businesses have asked 66% of all consumers to post a review on their company.
Source: Brightlocal
Google Accounts For 57.5% Of All Reviews Around The Globe
Google is the clear winner as far as distribution goes, but they are not the only ones in the game.
Here's the online reviews distribution rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
Many Local Businesses Have Approximately 39 Google Reviews
People like to share their experience after they have gone to a vendor. Online review trends show people choose to comment if they had a favorable experience, rather than a mediocre or negative one.
Source: Brightlocal
Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
Positive Reviews Motivate 68 Percent Of Consumers To Use A Local Business
Since the huge bulk of consumers check out reviews, you would want yours to be inviting to new clients, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
63.6% Of Customers Visit Google To Check For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the end.
When it comes to trust, these online review statistics show the general popularity of a site can only go so far.
Source: Review Trackers
53% Of Americans Consider Item Reviews And Ratings As The Most Essential Part Of Online Shopping.
Today's shoppers are wary and desire the very best bang for their dollar. It's no surprise that they consider reading reviews as a huge part of the purchasing decision.
Source: Statista
83% Of Customers Don't Rely On Advertising
The traditional channels to reach consumers aren't as influential as they utilized to be. Most users who no longer trust ads select to focus on clients' suggestions online.
Source: Statuslabs
USA Consumers Consider "Product Performance" To Be The Most Useful Info In Product Reviews
They focus on various aspects of the shopping experience when individuals check out reviews. However according to online review stats, 60% of them are most interested in the product's performance.
Customer satisfaction, product quality and quality over time are the next few factors to consider for more than 50% of American consumers.
Source: Statista
72 Percent Of Consumers Won't Take Action Before They Check Out Some Reviews
Regardless of how alluring your marketing is, you still require customer reviews. There is no way around it. Clients are still happy to hear you out, but they trust other people more.
Source: My Testimonial Engine
Online Product Reviews About A Product Can Boost Its Conversion Rate By An Unprecedented 270%
User review stats reveal the purchase likelihood for a product with 5 reviews is 270% higher than the same product without reviews.
Source: Spiegel Research Center
Software Reviews Influence Over 98 Percent Of All Buyers
18% of software purchasers consider reviews to be a necessary factor in the purchase procedure. Software application reviews have no impact whatsoever on just 2% of customers. Two-thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
If It Has Less Than A 4 Star Rating, More Than Half Of Consumers Won't Utilize A Service
This stat is one of lots of that illustrate the value of online ratings. Now that news of consumer complete satisfaction travels this quick, keeping your consumers delighted is more crucial than ever.
57% of consumers have looked for business with more than four stars in 2018, which is up from 48% in 2017.
11 percent looked only for services with an ideal five star score.
Source: Brightlocal
86 Percent Of Consumers Would Think About Composing A Review For A Business
Your clients are your most important resource, and it's not only because of the money they invest at your business. If you provide an excellent experience, they will be willing to share it.
Source: Brightlocal