The Typical Review Length Has Become 65% Shorter Since 2010

In recent years reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is comparable to that of a tweet.

Source: Review Trackers

The Majority Of Local Businesses Have Approximately 39 Google Reviews

Individuals like to share their experience after they have gone to a supplier. Online review trends reveal individuals choose to comment if they had a positive experience, instead of a unfavorable or average one.

Source: Brightlocal

72 Percent Of Consumers Won't Take Action Unless They Read Some Reviews

Irrespective of how enticing your marketing is, you still need customer reviews. There's no other way around it. Customers are still going to hear you out, however they rely on other individuals more.

Source: My Testimonial Engine

Facebook Reviews Affect More Than 50% Of Customers' Purchasing Decisions

Facebook is presently the most popular social media which can likewise affect our buying decisions.

According to social reviews data, Facebook affects more than half of users' purchase decisions.

Facebook reviews stats expose that 4 out of five users are most likely to rely on a local business if it has positive reviews.

Source: RevLocal

89% Of Customers Browse A Companies Replies To Reviews

Not only do the majority of clients read the review replies, 30% of them hold them in high regard. Nearly 96% read the reactions to their own reviews.

Source: Brightlocal

Favorable Reviews Encourage 68% Of Consumers To Use Local Businesses

Given that the huge bulk of customers check out reviews, you'd want yours to be enticing to brand-new clients, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

If A Business Manages To Resolve Issues Quickly And Efficiently, 95% Of Dissatisfied Clients Will Go Back To A Company

Consumers don't expect you to be perfect. They do expect you to resolve things when they go wrong. If there is nothing else a business can do to solve a concern, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of companies doubt the integrity of online reviews. However, they realize the massive effect user ratings have on their business. Unfavorable consumer or staff member reviews can affect 90% of job seekers.

Source: Career Arc

74 Percent Of Local Businesses Have At A Minimum, One Google Review

One review is far from enough to improve your website's SERP ranking.

Looking at online rankings statistics, we learnt that a company needs to have approximately 40 reviews before clients "Award" it with a star.

Source: Brightlocal

US Shoppers Regard "Product Performance" To Be The Most Useful Information In Product Reviews

They focus on various aspects of the shopping experience when people check out reviews. But according to online review statistics, 60% of them are most thinking about the item's performance.

Client satisfaction, product quality and quality over time are the next couple of factors to consider for more than 50% of US customers.

Source: Statista

Online Item Reviews About An Item Can Improve Its Conversion Rate By An Incredible 270%

User review stats show the purchase probability for a product with 5 reviews is 270 percent higher than the very same item without reviews.

Source: Spiegel Research Center

53% Of Consumers Anticipate Businesses To Respond Within A Week To Unfavorable Reviews

Online review stats reveal that 63% of consumer reviews go on without a reaction. That's regrettable, since those businesses are losing consumers that way.

Source: Review Trackers

63.6 Percent Of Customers Check Out Google To Look For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review stats show the general popularity of a website can only go so far.

Source: Review Trackers

64% Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30% of customers who read consumer reviews, agree that it increases their purchasing confidence.

Companies use the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Negative Reviews Can Improve Conversion By As Much As 85%

It sounds crazy, but negative reviews can be a positive driver for users to devote more time on your site. According to online review statistics, individuals spend more than five times as long on a website when they read negative reviews.

When there are a mix of positives and negatives, more than two thirds of users trust reviews more. If there aren't any unfavorable ones, an overwhelming 95% suspect censorship or fabricated reviews.

Source: Reevoo