Positive Reviews Encourage 68% Of Consumers To Choose A Local Business

Because the vast majority of consumers read reviews, you would want yours to be inviting to brand-new customers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Business

The star ranking is the first thing customers see. Still, users focus on other elements too, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a third of United States consumers.

Source: Statista

Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

83% Of All Younger People Were Invited To Leave A Review Recently

Of those invited, 80% of consumers did post a review. In general, companies have asked 66% of all clients to post a review on their company.

Source: Brightlocal

77% Of Clients Would Definitely Submit A Review If They Were Asked

More than a 35% would post a review to advise others about their consumer experience and 24% would most likely direct their review to the company itself.

Over a 26% would want to leave a review to help other individuals with their decision making process.

Source: Podium

Almost All Customers, Who Use Online Reviews, Read Them Early In The Purchasing Process

Let's say you want to purchase a brand-new car and there are a number of models which fit your criteria. How do you select the best one for you? Well, you read the reviews.

With the help of other customers, you quickly pick a model that works for you. That's how positive reviews convert consumers into consumers.

Source: Consumer Affairs

More Than Half Of Customers Aged 25-34 Submitted Reviews

According to Statista, the younger generations are unsurprisingly the more opinionated ones.

Source: Statista

89% Of Buyers Choose To Read Reviews On Their Cell Phones

Be it by means of an app or a mobile web browser, most people choose to read reviews on their cell phones.

Source: Statista

88% Of Executives Consider Reputation Risk As A Top Business Problem

Reputation management statistics show a business's reputation doesn't affect simply the customers. Prospective employees likewise take a look at ratings and read reviews.

Source: Deloitte

63.6% Of Customers Go To Google To Read Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review statistics show the general popularity of a website can just go so far.

Source: Review Trackers

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More

We already discussed the positive and negative reviews and their result on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are fake. People anticipate to see some negative reviews.

Source: Capterra

82 Percent Of Customers Check Out Review Websites Due To The Fact That They Want To Purchase A Product Or A Service And Want To Get The Truth About The Businesses Product Or Services.

Review sites are locations that customers go to get the truth about a business, product and services . Because they have already formed a purchase decision, users come. The majority of them (89 percent) purchase within a week of their visit. And 29 percent do so within 24 hours.

Source: RevLocal

83% Of Clients Do Not Trust Advertising

The traditional channels to reach clients aren't as prominent as they utilized to be. The majority of users who no longer trust ads select to focus on clients' recommendations online.

Source: Statuslabs

If It Has Less Than A 4 Star Rating, More Than Half Of Customers Won't Utilize A Business

This stat is among numerous that show the importance of online rankings. Now that news of client fulfillment travels this quick, keeping your consumers happy is more crucial than ever.

57% of customers have actually looked for business with more than four stars in 2018, which is up from 48% in 2017.

Furthermore, 11 percent looked only for organizations with a best five star rating.

Source: Brightlocal

A Single Business Review Can Lift Its Conversions By 10%

Online review stats reveal user-generated material can do wonders in regards to conversions.

A single review can have an enormous effect on your business.

A hundred reviews can boost your conversion rates by as much as 37 percent. 2 hundred can supply a mind-blowing 44 percent boost.

Source: RevLocal

91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of businesses question the integrity of online reviews. However, they realize the huge effect user rankings have on their business. Unfavorable client or employee reviews can influence 90% of job seekers.

Source: Career Arc