Users Reading Reviews On A Mobile Device Are 127% Most Likely To Buy Than Desktop Users

Mobile users choose to get things done faster. For that reason, buying decisions are made rapidly.

Online reviews are obviously convincing, yet marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone

82% Of Consumers Check Out Review Websites Due To The Fact That They Wish To Purchase A Service Or An Item And Wish To Get The Truth About Business Products And Services.

Users come due to the fact that they have already formed a purchase decision. The majority of them (89 percent) buy within a week of their visit.

Source: RevLocal

90% Of Individuals Require Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what individuals state about first impressions, right?

Users get their impression of your businesses through reviews. Typically through less than 10 of them.

If you do not have reviews on your website, think about asking your visitors to compose one.

Source: Martech Zone

61% Of Regional Businesses Have A Typical Score Of 4 To 5 Stars

Typically two-thirds of companies have excellent and exceptional scores. Just 5% of companies have a ranking listed below 3 stars.

Source: Brightlocal

When Buying Home Electronic Devices, 88% Of Americans Declared That Product Reviews Were The Most Influential Aspect

Statistics reveal that reviews were more effective than TV ads at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

52% Of Consumers Trust A Product More If It Has Unfavorable Reviews Too

We already touched upon the negative and positive reviews and their effect on consumers. However, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are positive. Consumers anticipate to see some negative reviews.

Source: Capterra

USA Shoppers View "Product Performance" To Be The Most Helpful Info In Product Reviews

When people check out reviews, they focus on different elements of the shopping experience. However according to online review stats, 60% of them are most thinking about the item's performance.

Customer satisfaction, product quality and quality with time are the next couple of factors to consider for more than 50% of American clients.

Source: Statista

70% Of Customers Choose To Find Out About A Business Through Reviews And Posts, Rather Than Advertisements

Advertisements are all well and good, but it deserves attempting a different approach too. Reviews are by far the best method to find the truth about a product or service.

Source: Statuslabs

49 Percent Of Consumers Consider The Number Of Online Reviews As A Necessary Consideration Of Their Purchasing Decision

Customers value not only the quality or nature of the reviews, however they consider their number and recency as well.

The share of customers, who take notice of the variety of reviews is presently at 46%.

Source: Brightlocal

53% Of Customers Expect Businesses To Answer Back Within A Week To Negative Reviews

Online review stats prove that 63% of consumer reviews stay without a response. That's too bad, since those companies are losing customers that way.

Source: Review Trackers

Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (amount, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Company

The star rating is the first thing customers see. Still, users focus on other elements too, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a third of US customers.

Source: Statista

Almost All Consumers, Who Utilize Online Reviews, Read Them Very Early In The Buying Process

Let's say you wish to buy a brand-new automobile and there are a number of models which fit your requirements. How do you pick the best one for you? Well, you read reviews.

With the help of other consumers, you quickly pick a model that works for you. That's how positive reviews convert customers into consumers.

Source: Consumer Affairs

A One Star Boost In Rating Can Result In A 5% To 9% Increase In Business Earnings

Businesses that treat consumers fairly typically flourish, review sites help make sure of that.

Source: Statuslabs

Just 44% Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't taking advantage of their listing.

While business listings on the significant review platforms are totally free, a surprisingly low number of businesses actually utilize them.

Although we now know why customer reviews are so powerful, the majority of businesses obviously do not.

Source: LsaInsider