63.6 Percent Of Consumers Visit Google To Check For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.

When it comes to trust, these online review stats show the basic popularity of a website can just go so far.

Source: Review Trackers

If A Business Handles Issues Rapidly And Effectively, 95% Of Unsatisfied Consumers Will Go Back To A Company

Consumers do not anticipate you to be perfect. When things go wrong, they do anticipate you to take care of things. If there is absolutely nothing else a company can do to resolve an issue, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

15% Of Consumers Do Not Trust Businesses Without Online Reviews

No trust indicates no interactions. 15 percent of potential consumers will not even think about working with a company they can't discover opinions about.

Source: Statuslabs

83 Percent Of Customers Do Not Trust Advertising

The traditional channels to reach customers aren't as influential as they utilized to be. Many users who no longer trust ads select to take notice of customers' recommendations online.

Source: Statuslabs

The Typical Review Length Has Gotten 65% Much Shorter Since 2010

At this present time reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is comparable to that of a twitter tweet.

Source: Review Trackers

Google Accounts For 57.5% Of All Reviews Across The World

Google is the clear winner as far as circulation goes, but they are not the only ones in the game.

These are the online reviews distribution rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

83% Of All Young People Were Asked To Post A Review Recently

Of those invited, 80% of customers did post a review. In general, businesses have actually asked 66% of all consumers to post a review on their company.

Source: Brightlocal

Online Reviews Affect 67.7% Of Customer Buying Decisions

More than two thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

90 Percent Of Buyers Need Less Than 10 Reviews To Form A Viewpoint About A Business

You know what individuals state about impressions, right?

Users get their first impression of your businesses through reviews. Generally through less than 10 of them.

Consider asking your visitors to write one if you do not have reviews on your site.

Source: Martech Zone

Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

95 Percent Of Travelers Read Online Reviews Prior To Booking Travel Related Services

Leisure and business travelers alike check out reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers. 59percent of all tourists report that they read reviews 'constantly' or 'extremely frequently'.

Source: Trust You

If They Were Asked, 77% Of Customers Would Definitely Post A Review

More than a 35% would post a review to inform others about their customer encounter and 24% would rather direct their review to the company itself.

Over a 26% would be willing to leave a review to assist other people with their decision making process.

Source: Podium

86 Percent Of Consumers Would Consider Writing A Review For A Business

Your clients are your most valuable resource, and it's not just because of the cash they spend at your business. They will be ready to share it if you provide them an excellent experience.

Source: Brightlocal

53 Percent Of Americans Consider Product Reviews And Ratings As The Most Crucial Part Of Online Shopping.

Today's buyers are wary and desire the best bang for their buck. It's no surprise that they consider reading reviews as a huge part of the buying decision.

Source: Statista

If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More

We already discussed the negative and positive reviews and their effect on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are phony. People expect to see some negative reviews.

Source: Capterra

98 Percent Of Yelp's Browsers Bought From A Business They Found On The Website

Normally, 142 million customers go to Yelp on a monthly basis. This is as great a time as any if you have not declared your free Yelp business page.

Source: RevLocal

More Than 4 Negative Reviews About A Business Or Product May Decrease Sales By 70 Percent

One negative review is enough for 35 percent of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59% less sales.

Obviously, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone