77% Of Users Do Not Trust Reviews That Are Older Than Three Months

Customers don't care how great your service or product was in the past. Because they are relevant and fresh, is part of why online reviews matter.

Consumers understand businesses lose their touch all the time, which is why the majority of them find older reviews unimportant.

It is for this reason that businesses need to be constantly requesting reviews.

Source: Statuslabs

Many Local Companies Have An Average Of 39 Google Reviews

Individuals like to share their experience after they have visited a supplier. Online review trends show individuals prefer to comment if they had a favorable experience, instead of a unfavorable or mediocre one.

Source: Brightlocal

Consumer Reviews On Items Are Relied On Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other individuals opinions before they ever trust what the producer states. The reason, manufacturers' descriptions are essentially ads.

Source: Martech Zone

People Reading Reviews On A Mobile Device Are 127% Most Likely To Purchase Than Desktop Users

Mobile users prefer to get things done faster. For that reason, buying choices are made quickly.

Online reviews are certainly convincing, yet online marketers have not always come to value the power of them.

Source: Martech Zone

Google Represents 57.5 Percent Of All Reviews Around The Globe

As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.

These are the online reviews circulation rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

Reviews Published On Twitter Can Help Improve Online Sales By 6.46%

Online review statistics reveal that reviews shared on Twitter, do more to boost sales than those on any other social network.

Source: Yotpo

Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack

Review signals (quantity, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

71% Of Millennials Browse Consumer Reviews Of Expert Services

More than half of all individuals in need of an expert service turn to online reviews.

According to online reviews statistics, 59% utilized online reviews to select a medical professional or an attorney.

Younger people (age 18-35) are even more inclined to employ a professional based upon online reviews. Just 19% of millennials will think about employing an attorney without any.

Source: Thomson Reuters

Facebook Reviews Affect More Than 50 Percent Of Consumers' Purchasing Decisions

Facebook is presently the most popular social media which can likewise influence our buying preferences.

According to social media reviews stats, Facebook affects the majority of users' purchase choices.

Facebook reviews statistics expose that 4 out of five users are more likely to trust a local business if it has favorable reviews.

Source: RevLocal

89% Of Consumers Browse A Businesses Reactions To Reviews

Not only do the majority of customers read the review replies, 30% of them value them highly. Nearly 96% read the reactions to their own reviews.

Source: Brightlocal

60 Percent Of Consumers Refer To Blog And Social Media Network Reviews On Their Mobile Devices Before Shopping

In-store shopping is influenced considerably by blogs and reviews on social networks. With males being two times as likely to be influenced than ladies.

Reviews and score stats show people value the viewpoint of peers more than any other content.

Source: Collective Bias

88% Of Executives Judge Reputation Risk As A Top Business Issue

Reputation management stats show a company's reputation doesn't impact just the consumers. Potential employees likewise take a look at ratings and read reviews.

Source: Deloitte

Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of USA Customers

24% of US consumers consider reviews as 'incredibly influential'.

To illustrate the importance of online reviews and scores, did you understand that 81 percent of customers will pay more for an item with reviews and those same consumers are also willing to accept slower shipping times for such products.

Source: Turntonetworks

95 Percent Of Travelers Read Online Reviews Prior To Booking Travel Services

Leisure and business travelers alike read reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure travelers. 59% of all tourists report that they check out reviews 'always' or 'extremely often'.

Source: Trust You

83% Of All Young Customers Were Invited To Submit A Review Recently

Of those invited, 80% of clients did post a review. Overall, businesses have actually asked 66% of all consumers to give a review on their business.

Source: Brightlocal

More Than 4 Negative Reviews About A Company Or Product Might Decrease Sales By 70%

One negative review is enough for 35 percent of a site's visitors to choose not to buy. Three negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

64% Of Americans Concur That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30% of consumers who read consumer reviews, concur that it increases their buying confidence.

Companies use the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

90 Percent Of Individuals Need Less Than 10 Reviews To Form An Opinion About A Business

You understand what people state about impressions, right?

Users get their impression of your businesses through reviews. Typically through less than 10 of them.

If you don't have reviews on your website, think about asking your visitors to write one.

Source: Martech Zone