77% Of Buyers Don't Trust Reviews That Are Older Than 3 Months

Customers don't care how excellent your service or product was in the past. Due to the fact that they are relevant and fresh, is part of why online reviews matter.

Customers understand businesses lose their touch all the time, which is why the majority of them find older reviews unimportant.

It is for this reason that companies need to be continuously requesting reviews.

Source: Statuslabs

60 Percent Of Customers Check Out Blog And Social Media Reviews On Their Mobile Phones Before Shopping

In-store purchasing is affected considerably by blogs and reviews on social media. With males being twice as likely to be affected than women.

Reviews and ranking statistics show people value the opinion of peers more than any other material.

Source: Collective Bias

Buyers Reading Reviews On A Mobile Phone Are 127% Most Likely To Buy Than Desktop Users

Mobile users choose to get things done quicker. Purchasing decisions are made quickly.

Online reviews are clearly convincing, yet marketers have not always come to appreciate the power of them.

Source: Martech Zone

73 Percent Of Consumers Think Written Reviews Are More Important Than Star And Number Rankings

Online review stats make it clear individuals aren't pleased with ratings alone.

Customer reviews make the stats appear more authentic which is what the prospective consumers are trying to find. Practically a 3rd of customers say written reviews are the only function that makes them think the websites' reviews are useful and relevant.

Source: Fan and Fuel

Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than two-thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Just 44 Percent Of Local Companies Have Actually Claimed Their Google My Business Listing

That's 56% of your competition that aren't benefiting from their listing.

While business listings on the major review platforms are free, a remarkably low number of businesses really use them.

Although we now know why customer reviews are so effective, many businesses apparently don't.

Source: LsaInsider

Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of United States Customers

24% of US shoppers consider reviews as 'very influential'.

To show the importance of online reviews and rankings, did you know that 81 percent of customers will pay more for an item with reviews and those same customers are likewise ready to accept slower shipping times for such products.

Source: Turntonetworks

63.6 Percent Of Consumers Check Out Google To Check For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.

When it comes to trust, these online review stats reveal the general popularity of a site can only go so far.

Source: Review Trackers

98% Of Yelp's Site Visitors Bought From A Business They Found On The Website

Usually, 142 million customers go to Yelp each month. This is as good a time as any if you have not claimed your free Yelp business page.

Source: RevLocal

If It Has Less Than A 4 Star Ranking, More Than Half Of Customers Will Not Utilize A Service

This stat is among lots of that illustrate the importance of online scores. Now that news of client satisfaction travels this fast, keeping your consumers pleased is more crucial than ever.

57% of consumers have actually looked for business with more than 4 stars in 2018, which is up from 48 percent in 2017.

11 percent looked just for services with a best five star rating.

Source: Brightlocal

64 Percent Of Americans Agree That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30 percent of consumers who read customer reviews, agree that it increases their buying confidence.

Organizations use the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Software Reviews Influence Over 98 Percent Of All Buyers

18 percent of software application buyers consider reviews to be a vital factor in the purchase procedure. Software reviews have no effect whatsoever on only 2% of consumers. Two thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

Almost All Customers, Who Utilize Online Reviews, Read Them Early On In The Buying Process

Let's say you wish to buy a brand-new car and there are several models which fit your criteria. How do you select the very best one for you? Well, you read reviews.

With the help of other people, you manage to pick one that works for you. That's how positive reviews convert consumers into customers.

Source: Consumer Affairs