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Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (amount, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
91 Percent Of Millennials Turn To Online Reviews As Much As Friends And Family
Online review stats position customers' reviews as the most credible source of recommendations. Online reviews typically bring the exact same weight as guidance from loved ones.
Source: Brightlocal
90 Percent Of Buyers Need Less Than 10 Reviews To Form A Viewpoint About A Business
You know what people say about first impressions?
Users get their first impression of your businesses through reviews. Normally through less than 10 of them.
If you do not have reviews on your website, think about asking your visitors to write one.
Source: Martech Zone
A Lot Of Best Selling Products Have A Typical Score Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star scores are suspicious. That's why it is unnatural to get perfect 5 star ratings.
According to client rating statistics, conversion rates start to reduce as rankings rise above 4.7.
Source: Spiegel Research Center
Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process
Let's say you wish to buy a new automobile and there are several models which fit your criteria. How do you pick the best one for you? Well, you read the reviews.
With the help of other customers, you quickly decide on a model that works for you. That's how positive reviews transform customers into clients.
Source: Consumer Affairs
74 Percent Of Regional Companies Have At A Minimum, 1 Google Review
A single review is far from enough to improve your site's SERP ranking.
Taking a look at online scores statistics, we discovered that a company requires to have a minimum of 40 reviews before users "Award" it with a star.
Source: Brightlocal
Online Product Reviews About A Product Can Improve Its Conversion Rate By More Than 270%
User review stats show the purchase possibility for an item with five reviews is 270% higher than the very same product without reviews.
Source: Spiegel Research Center
More Than Four Negative Reviews About A Company Or Product Might Decrease Sales By 70%
One negative review suffices for 35% of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59% less sales.
Naturally, they can be compensated by the large variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
The Majority Of Local Companies Have Approximately 39 Google Reviews
Individuals like to share their experience after they've visited a vendor. Online review trends show individuals prefer to comment if they had a positive experience, rather than a unfavorable or average one.
Source: Brightlocal
70 Percent Of Consumers Choose To Learn About A Business Via Short Articles And Reviews, Instead Of Advertisements
Advertisements are all well and good, however it's worth trying a different approach as well. Reviews are without a doubt the best method to find the truth about a product or service.
Source: Statuslabs
67% Of Consumers Admit Reviews Are A "Extremely Crucial" Factor When Choosing A Service Provider
When clients have to choose a service provider, reviews have a massive influence on their decision.
Source: DemandGenReport