Negative Reviews Can Improve Conversion By As Much As 85%

It sounds crazy, but negative reviews can be a positive factor for users to devote more time on your site. According to online review statistics, individuals spend more than five times as long on a site when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. A frustrating 95 percent suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

Online Item Reviews About An Item Can Boost Its Conversion Rate By More Than 270%

User review stats show the purchase possibility for a product with 5 reviews is 270% higher than the exact same item without reviews.

Source: Spiegel Research Center

Facebook Reviews Affect More Than 50% Of Consumers' Purchasing Decisions

Facebook is presently the most popular social network which can also affect our purchasing preferences.

According to social media reviews stats, Facebook affects the majority of users' purchase decisions.

Facebook reviews stats expose that four out of 5 users are most likely to rely on a local business if it has positive reviews.

Source: RevLocal

74 Percent Of Local Businesses Have At A Minimum, 1 Google Review

One review is far from enough to enhance your website's SERP ranking.

Looking at online rankings statistics, we found out that a company requires to have a minimum of 40 reviews before customers "Award" it with a star.

Source: Brightlocal

Just 6 Percent Of Consumers Do Not Trust Client Reviews At All

According to customer review data, a massive 19 percent of customers constantly rely on online reviews and never a make a purchase without checking out reviews.

Source: Statista

71% Of Millennials Browse Customer Reviews Of Professional Services

Majority of all people in need of a professional service turn to online reviews.

According to online reviews statistics, 59% used online reviews to select an attorney or a physician.

Young people (age 18-35) are even more inclined to work with a professional based upon online reviews. Only 19% of millennials will consider working with a legal representative without any.

Source: Thomson Reuters

95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Services

Leisure and business tourists alike read reviews to form an opinion. Business tourists read approximately 5 reviews vs. 6-7 for leisure travelers. 59% of all travelers report that they read reviews 'always' or 'really frequently'.

Source: Trust You

Google Represents 57.5 Percent Of All Reviews Throughout The World

Google is in the lead here, followed by Facebook as a distant second.

Here are the online reviews distribution rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

Customer Reviews On Products Are Trusted Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples viewpoints before they ever trust what the maker says. The reason, producers' descriptions are generally ads.

Source: Martech Zone

If A Company Makes An Effort To Solve Problems Quickly And Efficiently, 95% Of Unhappy Customers Will Return To A Company

Clients don't anticipate you to be perfect. They do expect you to take care of things when they go wrong. If there is nothing else a business can do to resolve a concern, a simple coupon can say "We're sorry" in a more appealing way.

Source: SocialMediaToday

Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than two thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Consumers Reading Reviews On A Mobile Phone Are 127% Most Likely To Purchase Than Desktop Users

Mobile users prefer to get things done quicker. Therefore, purchasing decisions are made rapidly.

Online reviews are certainly persuasive, yet marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone

77% Of Consumers Don't Rely On Reviews That Are Older Than 3 Months

Clients don't care how excellent your service or product was in the past. Since they are fresh and relevant, is part of why online reviews matter.

Consumers understand businesses lose their touch all the time, which is why most of them find older reviews unimportant.

It is for this reason that businesses should to be continuously requesting reviews.

Source: Statuslabs

91% Of Millennials Trust In Online Reviews As Much As Friends And Family

Online review stats position clients' reviews as the most trustworthy source of recommendations. Online reviews typically bring the same weight as suggestions from family and friends.

Source: Brightlocal

70% Of Consumers Need To Check Out A Minimum Of 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. The majority of people check out a lot more reviews to get a clear view of how business is actually doing. Do not depend upon that fact alone.

Source: Brightlocal

88% Of Americans Declared That Product Reviews Were The Most Influential Factor When Purchasing Home Electronics

Statistics reveal that reviews were more beneficial than TV advertisements at 37%, social networks at 23% and display ads at 49%.

Source: Statista

15 Percent Of People Do Not Trust Businesses Without Having Online Reviews

No trust means no interactions. 15% of potential customers won't even consider working with a company they can't discover viewpoints about.

Source: Statuslabs