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74% Of Regional Businesses Have At A Minimum, One Google Review
One review is far from enough to improve your website's SERP ranking.
Looking at online scores statistics, we learnt that a business requires to have an average of 40 reviews before visitors "Award" it with a star.
Source: Brightlocal
Almost All Customers, Who Utilize Online Reviews, Read Them Early On In The Buying Process
Let's say you wish to buy a new car and there are a number of models which fit your criteria. How do you select the best one for you? Well, you read the reviews.
With the help of other people, you quickly decide on a model that works for you. That's how favorable reviews transform customers into clients.
Source: Consumer Affairs
15 Percent Of People Don't Trust Businesses Without Any Online Reviews
No trust suggests no interactions. 15% of possible customers won't even think about doing business with a company they can't find viewpoints about.
Source: Statuslabs
60% Of Consumers Refer To Blog And Social Network Reviews On Their Mobile Phones Before Shopping
In-store shopping is affected substantially by blogs and reviews on social networks. With males being two times as likely to be influenced than women.
Reviews and score data reveal individuals value the viewpoint of peers more than any other content.
Source: Collective Bias
88% Of Americans Reported That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronics
Data reveal that reviews were more effective than TV advertisements at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
52% Of Consumers Rely On A Product More If It Has Negative Reviews Also
We already discussed the negative and positive reviews and their effect on consumers. However, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are positive. People anticipate to see some negative reviews.
Source: Capterra
Half Of All Of The Millennial's "Constantly" Read Online Reviews For Businesses
Younger people understand the value of being informed. User-generated material has an indisputable effect on consumers.
If businesses think of the power of client reviews over millennials, they will understand what they've been missing out on. Older individuals are various though, only 6% of individuals aged 55 or older check out reviews.
Source: Brightlocal
91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member
The 86% of businesses question the integrity of online reviews. Nonetheless, they recognize the huge impact user ratings have on their business. Undesirable consumer or staff member reviews can affect 90% of job seekers.
Source: Career Arc
Only 44% Of Local Companies Have Claimed Their Google My Business Listing
That's 56 percent of your competitors that aren't benefiting from their listing.
While business listings on the major review platforms are totally free, a remarkably low number of businesses really use them.
Although we now know why consumer reviews are so powerful, a lot of businesses obviously do not.
Source: LsaInsider
70% Of Consumers Need To Check Out At Least Four Reviews Before They Can Trust A Business
4 reviews may be too few. Many people read a lot more reviews to get an idea of how business is really doing. Don't depend upon that statistic alone.
Source: Brightlocal
30% Of Clients Feel Comfortable With A Company Which Responds To Online Reviews
Communicating with your consumers develops trust. Even something as simple as responding to their remarks and reviews can make them feel valued.
As you may expect, clients who feel this way are ready to spend more money with a business.
Source: Statuslabs
91% Of Millennials Turn To Online Reviews As Much As Friends And Family
Online review stats position clients' reviews as the most credible source of suggestions. Online reviews typically bring the very same weight as guidance from family and friends.
Source: Brightlocal
95% Of Unhappy Clients Will Go Back To A Company If A Company Makes An Effort To Resolve Problems Quickly And Efficiently
Consumers do not expect you to be perfect. They do expect you to fix things when they go wrong. If there is nothing else a business can do to deal with a problem, a simple coupon can say "We are sorry" in a more appealing way.
Source: SocialMediaToday
86 Percent Of Consumers Would Think About Writing A Review For A Business
Your clients are your most important resource, and it's not only because of the cash they spend at your business. They will be prepared to share it if you give them an excellent experience.
Source: Brightlocal
If It Has Less Than A 4 Star Rating, More Than Half Of Consumers Won't Utilize An Organisation
This stat is one of numerous that show the importance of online rankings. Now that news of consumer satisfaction travels this fast, keeping your consumers delighted is more vital than ever.
57 percent of customers have searched for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.
Moreover, 11% looked just for services with an ideal five star score.
Source: Brightlocal