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60% Of Consumers Seek Advice From Blog And Social Media Reviews On Their Cell Phones Prior To Shopping
In-store purchasing is influenced significantly by blogs and reviews on social media. With men being two times as likely to be influenced than ladies.
Reviews and rating data reveal individuals value the viewpoint of peers more than any other content.
Source: Collective Bias
15% Of Consumers Do Not Trust Businesses With No Online Reviews
No trust means no interactions. 15% of potential customers will not even consider working with a company they can't find opinions about.
Source: Statuslabs
74% Of Local Businesses Have At Least 1 Google Review
A single review is far from enough to improve your website's SERP ranking.
Looking at online rankings stats, we discovered that a business requires to have at least 40 reviews before consumers "Award" it with a star.
Source: Brightlocal
USA Shoppers Consider "Product Performance" To Be The Most Valuable Info In Product Reviews
When individuals read reviews, they focus on various elements of the shopping experience. But according to online review stats, 60% of them are most thinking about the product's performance.
Customer satisfaction, product quality and quality with time are the next few considerations for more than 50% of US clients.
Source: Statista
54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Company
The star rating is the first thing consumers see. Still, users take note of other elements also, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a third of American consumers.
Source: Statista
91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee
The 86% of businesses question the integrity of online reviews. However, they understand the massive effect user scores have on their business. Unfavorable client or staff member reviews can influence 90% of job seekers.
Source: Career Arc
Consumer Reviews On Items Are Relied On Practically 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples viewpoints before they ever trust what the producer says. The reason, producers' descriptions are essentially advertisements.
Source: Martech Zone
Consumers Might Spend 31% More With A Business That Has Excellent Reviews
Take note of this fact. The more detailed other users explain your service or product, the more money you can charge and customer review statistics show us exactly just how much more.
Source: Martech Zone
Almost All Consumers, Who Utilize Online Reviews, Read Them Early On In The Buying Process
Let's say you wish to purchase a new car and there are a number of models which fit your requirements. How do you choose the best one for you? Well, you read online reviews.
With the help of other customers, you manage to choose a model that works for you. That's how positive reviews transform consumers into consumers.
Source: Consumer Affairs
Google Accounts For 57.5% Of All Reviews Around The World
Google is the clear winner as far as circulation goes, but they are not the only ones in the game.
Here's the online reviews circulation rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
89% Of Consumers Like To Read Reviews On Their Smartphones
Be it by means of an app or a mobile internet browser, individuals prefer to read reviews on their smart phones.
Source: Statista
Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack
Review signals (amount, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.
Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
Reviews Shared On Twitter Can Help Improve Revenues By 6.46%
Online review stats reveal that reviews shared on Twitter, do more to boost sales than those on any other social media platform.
Source: Yotpo
70 Percent Of Consumers Prefer To Find Out About A Business Through Articles And Reviews, Rather Than Ads
Ads are all well and good, however it's worth trying a different approach too. Reviews are by far the very best method to discover the truth about a product or service.
Source: Statuslabs
Consumers Checking Out Reviews On A Mobile Phone Are 127% Most Likely To Purchase Than Desktop Users
Mobile users choose to get things done faster. For that reason, buying decisions are made rapidly.
Online reviews are certainly convincing, yet marketers haven't always come to value the power of them.
Source: Martech Zone
64% Of Americans Concur That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017
30% of customers who read customer reviews, concur that it increases their buying confidence.
Businesses use the reviews to improve their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
70 Percent Of Customers Need To Read At Least Four Reviews Before They Can Rely On A Business
Four reviews may be too few. Many people check out many more reviews to get a clear view of how business is in fact doing. Don't depend upon that fact alone.
Source: Brightlocal