77% Of Individuals Don't Rely On Reviews That Are Older Than Three Months

Clients don't care how great your product or service was in the past. Because they are fresh and relevant, is part of why online reviews matter.

Customers understand businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.

It is for this reason that businesses need to be continuously asking for reviews.

Source: Statuslabs

63.6% Of Consumers Visit Google To Look For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the end.

When it comes to trust, these online review stats show the general popularity of a website can only go so far.

Source: Review Trackers

15 Percent Of People Do Not Trust Businesses Without Online Reviews

No trust means no interactions. 15 percent of potential consumers will not even consider working with a company they can't find viewpoints about.

Source: Statuslabs

Most Best-selling Items Have An Average Rating Of 4.2 To 4.7

You can't make everyone pleased, which is why perfect 5 star scores are suspicious. Someone always has a bit of a gripe. That's why it is unnatural to get perfect 5 star scores. Often a lower rating really helps your overall rating.

According to customer rating stats, conversion rates start to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

86% Of Consumers Would Consider Composing A Review For A Business

Your clients are your most important resource, and it's not only because of the money they spend at your business. They will be prepared to share it if you offer them an excellent experience.

Source: Brightlocal

Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than two thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

95 Percent Of Travelers Check Out Online Reviews Prior To Scheduling Travel Related Services

Leisure and business travelers alike check out reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

If They Were Asked, 77% Of Clients Would Definitely Leave A Review

More than a 35% would do it to educate others about their customer experience and 24% would definitely direct their review to the company itself.

Over a 26% would want to give a review to help other people with their decision making process.

Source: Podium

91 Percent Of Millennials Rely On Online Reviews As Much As Family And Friends

Online review stats position customers' reviews as the most trustworthy source of suggestions. Online reviews generally carry the very same weight as advice from loved ones.

Source: Brightlocal

Facebook Reviews Impact More Than 50% Of Customers' Purchasing Decisions

Facebook is currently the most popular social media which can also affect our purchasing preferences.

According to social media reviews stats, Facebook impacts the majority of users' purchase choices.

If it has favorable reviews, Facebook reviews stats expose that four out of 5 users are more likely to rely on a local business.

Source: RevLocal

89% Of Shoppers Like To Read Reviews On Their Smart Devices

Be it through an app or a mobile browser, individuals choose to read reviews on their mobile phones.

Source: Statista

Since They Desire To Acquire A Service Or A Product And Desire To Get The Facts About The Businesses Items And Services, 82 Percent Of Consumers Visit Review Sites.

Users come due to the fact that they have currently formed a purchase decision. The majority of them (89 percent) purchase within a week of their visit.

Source: RevLocal

If A Company Makes An Effort To Resolve Issues Quickly And Efficiently, 95% Of Unsatisfied Consumers Will Return To A Business

Customers don't anticipate you to be perfect. They do expect you to resolve things when they go wrong. If there's nothing else a company can do to resolve a concern, a simple coupon can say "We're sorry" in a more appealing way.

Source: SocialMediaToday

If It Has Less Than A 4 Star Score, More Than Half Of Customers Will Not Use A Service

This stat is among many that show the importance of online scores. Now that news of client satisfaction travels this quick, keeping your consumers happy is more important than ever.

57 percent of consumers have looked for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.

11 percent looked only for organizations with a perfect five star score.

Source: Brightlocal

More Than Four Negative Reviews About A Business Or Service Might Decrease Sales By 70%

One negative review suffices for 35% of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent less sales.

Naturally, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

74 Percent Of Local Businesses Have At A Minimum, 1 Google Review

A single review is far from sufficient to improve your site's SERP ranking.

Looking at online rankings data, we found out that a business requires to have at least 40 reviews before visitors "Award" it with a star.

Source: Brightlocal

83% Of All Younger Customers Were Invited To Submit A Review Recently

Of those asked, 80% of consumers did submit a review. In general, companies have asked 66% of all clients to leave a review on their business.

Source: Brightlocal

Only 6 Percent Of Consumers Do Not Trust Client Reviews At All

According to consumer review stats, a whopping 19% of customers always rely on online reviews and never a make a purchase without checking out reviews.

Source: Statista