Online Reviews Affect 67.7% Of Customer Buying Decisions

More than two-thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

15% Of Buyers Don't Trust Businesses Without Any Online Reviews

No trust suggests no interactions. 15% of prospective clients won't even consider working with a company they can't find viewpoints about.

Source: Statuslabs

83% Of All Younger Customers Were Asked To Give A Review Recently

Of those asked, 80% of customers did post a review. Overall, businesses have actually asked 66% of all consumers to submit a review on their company.

Source: Brightlocal

Almost All Consumers, Who Utilize Online Reviews, Read Them Early In The Purchasing Process

Let's say you want to purchase a new car and there are a number of models which fit your criteria. How do you select the very best one for you? Well, you read online reviews.

With the help of other consumers, you quickly select a model that works for you. That's how positive reviews transform customers into customers.

Source: Consumer Affairs

United States Consumers Consider "Product Performance" To Be The Most Useful Information In Product Reviews

When individuals check out reviews, they concentrate on various aspects of the shopping experience. However according to online review stats, 60% of them are most thinking about the item's performance.

Customer satisfaction, product quality and quality with time are the next couple of considerations for more than 50% of US consumers.

Source: Statista

73 Percent Of Customers Believe Client Reviews Are More Vital Than Star And Number Scores

Online review stats make it clear people aren't satisfied with ratings alone.

Customer reviews make the statistics appear more genuine which is what the would-be consumers are looking for. Nearly a 3rd of customers say written reviews are the only feature that makes them think the sites' reviews are relevant and helpful.

Source: Fan and Fuel

Negative Reviews Can Increase Conversion By Up To 85%

It sounds insane, but negative reviews can be a positive factor for users to devote more time on your site. According to online review data, individuals spend more than 5 times as long on a site when they check out negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. A frustrating 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

Reviews Published On Twitter Can Help Grow Sales By 6.46 Percent

Online review statistics show that reviews shared on Twitter, do more to grow sales than those on any other social media platform.

Source: Yotpo

Positive Reviews Encourage 68 Percent Of Customers To Use A Local Business

Given that the large majority of customers read reviews, you'd want yours to be appealing to new consumers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Facebook Reviews Impact More Than 50% Of Consumers' Purchasing Decisions

Facebook is currently the most popular social media which can likewise affect our purchasing preferences.

According to social media reviews data, Facebook impacts over half of users' purchase decisions.

Facebook reviews stats expose that 4 out of 5 users are most likely to trust a local business if it has positive reviews.

Source: RevLocal

Software Application Reviews Impact Over 98% Of All Purchasers

18% of software application buyers consider reviews to be an essential factor in the purchase procedure. Software reviews have no impact whatsoever on only 2% of consumers. Two thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

More Than 4 Negative Reviews About A Company Or Service May Reduce Sales By 70 Percent

One negative review is enough for 35 percent of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

70 Percent Of Consumers Choose To Discover A Business By Means Of Reviews And Articles, Instead Of Advertisements

Advertisements are all well and good, however it deserves trying a different approach too. Reviews are by far the best method to find the truth about a service or product.

Source: Statuslabs

Over Half Of Clients Aged 25 To 34 Published Reviews

According to Statista, the more youthful generations are surprisingly the more vocal ones.

Source: Statista

89% Of Buyers Like To Read Reviews Using Their Smart Devices

Be it through an app or a mobile web browser, most people prefer to read reviews on their cell phones.

Source: Statista

89% Of Clients Review A Businesses Reactions To Reviews

Not only do many consumers read the review replies, 30% of them highly value them. Practically 96% read the replies to their own reviews.

Source: Brightlocal

70 Percent Of Customers Need To Check Out A Minimum Of 4 Reviews Before They Can Trust A Business

Four reviews may be too few. Most people read many more reviews to get a better idea of how the business is in fact doing. Do not depend on that statistic alone.

Source: Brightlocal

91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of businesses question the integrity of online reviews. Nevertheless, they realize the huge effect user rankings have on their business. Unfavorable customer or employee reviews can influence 90% of job seekers.

Source: Career Arc