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Just 6% Of Consumers Do Not Trust Consumer Reviews At All
According to client review statistics, a whopping 19 percent of consumers constantly trust online reviews and never a make a purchase without reading reviews.
Source: Statista
Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack
Review signals (amount, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
67% Of Customers Claim Reviews Are A "Very Important" Factor When Choosing A Service Provider
When customers have to select a solution provider, reviews have a huge impact on their decision.
Source: DemandGenReport
More Than Four Negative Reviews About A Business Or Product Might Reduce Sales By 70 Percent
One negative review suffices for 35% of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.
Of course, they can be compensated by the large variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
89% Of Consumers Choose To Read Reviews On Their Mobile Phones
Be it through an app or a mobile web browser, people young and old prefer to read reviews on their cell phones.
Source: Statista
Only 44% Of Local Businesses Have Actually Claimed Their Google My Business Listing
That's 56 percent of your competitors that aren't taking advantage of their listing.
While business listings on the major review platforms are free, a surprisingly low number of businesses in fact utilize them.
Although we now know why consumer reviews are so powerful, the majority of businesses apparently do not.
Source: LsaInsider
30% Of Customers Feel Positive About A Business Which Responds To Online Reviews
Communicating with your customers develops trust. Even something like responding to their comments and reviews can make them feel appreciated.
As you may expect, customers who feel this way are ready to spend more cash with a company.
Source: Statuslabs
If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More
We already discussed the negative and positive reviews and their impact on consumers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are favorable. People anticipate to see some negative reviews.
Source: Capterra
The Majority Of Local Companies Have Approximately 39 Google Reviews
People like to share their experience after they've visited a supplier. Online review trends show individuals choose to comment if they had a positive experience, instead of a unfavorable or mediocre one.
Source: Brightlocal
Favorable Reviews Encourage 68 Percent Of Customers To Use A Local Business
Because the huge majority of customers check out reviews, you'd want yours to be appealing to new customers, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
95% Of Travelers Read Online Reviews Prior To Reserving Travel Related Services
Leisure and business travelers alike check out reviews to form a viewpoint. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
60% Of Customers Seek Advice From Blog And Social Media Reviews On Their Cell Phones Before Shopping
In-store shopping is affected considerably by blogs and reviews on social networks. With males being twice as likely to be affected than women.
Reviews and score statistics show individuals value the viewpoint of peers more than any other content.
Source: Collective Bias
72 Percent Of Clients Will Not Take Action Unless They Read Some Reviews
No matter how alluring your marketing is, you still need client reviews. There's no skirting around it. Consumers are still happy to hear you out, but they trust other individuals more.
Source: My Testimonial Engine