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If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More
We already discussed the negative and positive reviews and their result on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are fake. Customers anticipate to see some negative reviews.
Source: Capterra
US Shoppers Consider "Product Performance" To Be The Most Useful Information In Product Reviews
When people read reviews, they concentrate on various elements of the shopping experience. However according to online review stats, 60% of them are most interested in the product's performance.
Client satisfaction, product quality and quality over time are the next couple of considerations for more than 50% of US consumers.
Source: Statista
60 Percent Of Consumers Seek Advice From Blog And Social Media Network Reviews On Their Mobile Phones Before Shopping
In-store purchasing is influenced significantly by blogs and reviews on social networks. With males being two times as likely to be affected than ladies.
Reviews and rating stats show people value the viewpoint of peers more than any other content.
Source: Collective Bias
89% Of Customers Want To Read Reviews Using Their Smartphones
Be it via an app or a mobile web browser, individuals choose to read reviews on their smart phones.
Source: Statista
71% Of Millennials Search Consumer Reviews Of Expert Services
Majority of all people in need of an expert service rely on online reviews.
According to online reviews stats, 59% used online reviews to choose a medical professional or an attorney.
Younger people (age 18-35) are much more inclined to work with an expert based on online reviews. Only 19% of millennials will think about employing an attorney without any.
Source: Thomson Reuters
Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack
Review signals (amount, variety, and so on) represent 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
74 Percent Of Regional Businesses Have At A Minimum, 1 Google Review
One review is far from sufficient to improve your website's SERP ranking.
Taking a look at online ratings data, we found out that a company requires to have a minimum of 40 reviews before consumers "Award" it with a star.
Source: Brightlocal
Online Reviews Affect 67.7% Of Customer Buying Decisions
More than two-thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
67% Of Consumers Report Reviews Are A "Very Crucial" Factor When Selecting A Service Provider
Reviews have an enormous impact on their decision when customers have to choose a solution provider.
Source: DemandGenReport
More Than Half Of Customers Will Not Use A Business If It Has Less Than A 4 Star Score
This stat is among many that illustrate the value of online ratings. Now that news of customer satisfaction travels this fast, keeping your consumers delighted is more important than ever.
57 percent of consumers have looked for companies with more than four stars in 2018, which is up from 48% in 2017.
11% looked only for organizations with an ideal five star rating.
Source: Brightlocal
70 Percent Of Consumers Prefer To Find Out About A Business Through Articles And Reviews, Rather Than Ads
Advertisements are all well and good, but it deserves attempting a different approach also. Reviews are by far the best method to discover the truth about a service or product.
Source: Statuslabs
90% Of Visitors Require Less Than 10 Reviews To Form A Viewpoint About A Business
You understand what individuals say about first impressions, right?
Users get their impression of your businesses through reviews. Normally through less than 10 of them.
Consider asking your visitors to write one if you do not have reviews on your website.
Source: Martech Zone
Most Local Businesses Have An Average Of 39 Google Reviews
People like to share their experience after they have visited a supplier. Online review trends show individuals prefer to comment if they had a positive experience, instead of a unfavorable or mediocre one.
Source: Brightlocal
54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Company
The star score is the first thing consumers see. Still, users take notice of other elements also, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a third of American customers.
Source: Statista