More Than Four Negative Reviews About A Business Or Service Might Reduce Sales By 70%

One negative review suffices for 35 percent of a website's visitors to decide not to purchase. Three negative reviews can cost a business 59 percent less sales.

Naturally, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

More Than Half Of People Aged 25-34 Submitted Reviews

According to Statista, the younger generations are clearly the more vocal ones.

Source: Statista

When Purchasing Home Electronic Devices, 88% Of Americans Reported That Product Reviews Were The Most Prominent Element

Statistics reveal that reviews were more helpful than Television advertisements at 37%, social media at 23% and display ads at 49%.

Source: Statista

89% Of Consumers Like To Read Reviews Using Their Mobile Phones

Be it through an app or a mobile browser, individuals choose to read reviews on their cell phones.

Source: Statista

74 Percent Of Local Businesses Have At Least One Google Review

A single review is far from enough to improve your website's SERP ranking.

Taking a look at online rankings data, we learnt that a business requires to have a minimum of 40 reviews before clients "Award" it with a star.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Organization

The star score is the first thing consumers see. Still, users take note of other elements too, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a third of USA customers.

Source: Statista

Positive Reviews Motivate 68% Of Consumers To Choose A Local Business

Given that the vast bulk of consumers read reviews, you would want yours to be enticing to brand-new customers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

64% Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who check out customer reviews, concur that it increases their buying confidence.

Companies use the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

90% Of Individuals Require Less Than 10 Reviews To Form An Opinion About A Business

You understand what individuals state about first impressions?

Users get their first impression of your businesses through reviews. Usually through less than 10 of them.

Think about asking your visitors to compose one if you do not have reviews on your website.

Source: Martech Zone

Online Item Reviews About A Product Can Amplify Its Conversion Rate By More Than 270%

User review statistics reveal the purchase probability for a product with five reviews is 270 percent higher than the same product without reviews.

Source: Spiegel Research Center

52% Of Consumers Rely On A Product More If It Has Negative Reviews As Well

We already discussed the negative and positive reviews and their effect on customers. However, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are positive. Customers expect to see some unfavorable reviews.

Source: Capterra

73% Of Customers Think Customer Reviews Are More Vital Than Star And Number Ratings

Online review data make it clear individuals aren't satisfied with scores alone.

Written reviews make the stats appear more genuine which is what the would-be customers are looking for. Almost a 3rd of consumers state written reviews are the only feature that makes them believe the websites' reviews are relevant and helpful.

Source: Fan and Fuel

91 Percent Of Millennials Have Faith In Online Reviews As Much As Loved Ones

Online review statistics put customers' reviews as the most trustworthy source of suggestions. Online reviews usually carry the same weight as suggestions from family and friends.

Source: Brightlocal

If It Has Less Than A 4 Star Rating, More Than Half Of Customers Won't Utilize A Company

This stat is one of numerous that highlight the importance of online ratings. Now that news of consumer complete satisfaction travels this quick, keeping your customers happy is more crucial than ever.

57% of customers have looked for business with more than four stars in 2018, which is up from 48% in 2017.

Additionally, 11% looked just for businesses with an ideal five star rating.

Source: Brightlocal

Most Local Businesses Have Approximately 39 Google Reviews

People like to share their experience after they've visited a vendor. Online review trends reveal people prefer to comment if they had a positive experience, rather than a negative or average one.

Source: Brightlocal

Visitors Checking Out Reviews On A Mobile Device Are 127% Most Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done quicker. Buying decisions are made quickly.

Online reviews are certainly convincing, yet online marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone