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91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Employee
The 86% of companies doubt the integrity of online reviews. However, they understand the massive impact user ratings have on their business. Unfavorable consumer or employee reviews can affect 90% of job seekers.
Source: Career Arc
Only 44% Of Local Businesses Have Actually Accepted Their Google My Business Listing
That's 56 percent of your competitors that aren't making the most of their listing.
While business listings on the major review platforms are free, a surprisingly low number of businesses in fact use them.
Although we now know why consumer reviews are so powerful, most businesses obviously don't.
Source: LsaInsider
71% Of Millennials Browse Consumer Reviews Of Professional Services
Over half of all people in need of a professional service rely on online reviews.
According to online reviews data, 59% utilized online reviews to pick a legal representative or a medical professional.
Young people (age 18-35) are a lot more likely to employ an expert based on online reviews. Only 19% of millennials will consider employing a lawyer without any.
Source: Thomson Reuters
Over Half Of Individuals Aged 25 To 34 Wrote Reviews
According to Statista, the more youthful generations are evidently the more opinionated ones.
Source: Statista
Users Reading Reviews On A Mobile Phone Are 127% Most Likely To Purchase Than Desktop Users
Mobile users choose to get things done quicker. Purchasing decisions are made rapidly.
Online reviews are clearly persuasive, yet marketers have not necessarily come to value the power of them.
Source: Martech Zone
90 Percent Of Buyers Require Less Than 10 Reviews To Form An Opinion About A Business
You understand what individuals say about impressions, right?
Users get their impression of your businesses through reviews. Normally through less than 10 of them.
If you don't have reviews on your website, consider asking your visitors to compose one.
Source: Martech Zone
Consumers Could Invest 31 Percent More With A Business That Has Great Reviews
Pay attention to this fact. The more detailed other users explain your product or service, the more cash you can charge and customer review stats reveal to us exactly just how much more.
Source: Martech Zone
61% Of Local Businesses Have An Average Rating Of 4 Or 5 Stars
Generally two-thirds of businesses have excellent and awesome rankings. Only 5% of companies have a ranking below 3 stars.
Source: Brightlocal
49% Of Customers Consider The Number Of Online Reviews As A Vital Consideration Of Their Buying Decision
Customers value not just the quality or nature of the reviews, but they consider their number and recency too.
The share of clients, who take notice of the number of reviews is presently at 46 percent.
Source: Brightlocal
Many Best Selling Items Have A Typical Score Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star scores are suspicious. That's why it is unnatural to get perfect 5 star rankings.
According to consumer rating statistics, conversion rates start to reduce as ratings rise above 4.7.
Source: Spiegel Research Center
Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (amount, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
88% Of Americans Stated That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronics
Statistics reveal that reviews were more successful than Television ads at 37%, social networks at 23% and display ads at 49%.
Source: Statista