A Lot Of Best-selling Products Have An Average Rating Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star ratings are suspicious. That's why it is unnatural to get perfect 5 star scores.

According to customer rating stats, conversion rates start to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

If A Company Deals With Problems Rapidly And Efficiently, 95% Of Dissatisfied Clients Will Go Back To A Company

Customers do not expect you to be perfect. When things go wrong, they do expect you to remedy things. If there is absolutely nothing else a company can do to fix an issue, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

77% Of Consumers Do Not Trust Reviews That Are Older Than 3 Months

Clients don't care how great your service or product was in the past. Due to the fact that they are fresh and relevant, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.

It is for this reason that companies should to be constantly requesting reviews.

Source: Statuslabs

61% Of Local Businesses Have A Typical Rating Of 4 To 5 Stars

Overall two thirds of businesses have exceptional and awesome rankings. Just 5% of companies have a ranking listed below 3 stars.

Source: Brightlocal

91 Percent Of Millennials Trust Online Reviews As Much As Family And Friends

Online review statistics position customers' reviews as the most reliable source of suggestions. Online reviews usually carry the very same weight as advice from loved ones.

Source: Brightlocal

72% Of Consumers Will Not Take Action Before They Check Out Some Reviews

Regardless of how eye-catching your marketing is, you still need customer reviews. There is no skirting around it. Customers are still ready to hear you out, however they trust other people more.

Source: My Testimonial Engine

89% Of Clients Prefer To Read Reviews On Their Mobile Devices

Be it through an app or a mobile internet browser, clients choose to read reviews on their smart phones.

Source: Statista

The Majority Of Local Businesses Have An Average Of 39 Google Reviews

People like to share their experience after they've gone to a supplier. Online review trends show people prefer to comment if they had a favorable experience, rather than a mediocre or unfavorable one.

Source: Brightlocal

Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack

Review signals (amount, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

90 Percent Of Consumers Require Less Than 10 Reviews To Form A Viewpoint About A Business

You know what individuals say about impressions, right?

Users get their impression of your businesses through reviews. Generally through less than 10 of them.

Think about asking your visitors to compose one if you don't have reviews on your website.

Source: Martech Zone

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Organization

The star score is the first thing consumers see. Still, users take notice of other factors too, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of US consumers.

Source: Statista

More Than 4 Negative Reviews About A Business Or Product Might Reduce Sales By 70%

One negative review is enough for 35% of a site's visitors to decide not to buy. Three negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

49 Percent Of Consumers Consider The Number Of Online Reviews As An Important Factor In Their Buying Decision

Customers value not only the quality or nature of the reviews, but they consider their number and recency too.

The share of customers, who pay attention to the variety of reviews is currently at 46 percent.

Source: Brightlocal

91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of companies doubt the integrity of online reviews. Nevertheless, they recognize the massive effect user scores have on their business. Unfavorable consumer or employee reviews can influence 90% of job seekers.

Source: Career Arc

More Than Half Of Individuals Aged 25 To 34 Gave Reviews

According to Statista, the more youthful generations are clearly the more vocal ones.

Source: Statista

Customer Reviews On Items Are Trusted Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other individuals viewpoints before they ever trust what the manufacturer says. The reason, makers' descriptions are generally advertisements.

Source: Martech Zone

88% Of Americans Reported That Product Reviews Were The Most Influential Factor When Buying Home Electronic Devices

Data reveal that reviews were more helpful than TV advertisements at 37%, social networks at 23% and display ads at 49%.

Source: Statista

Just 44 Percent Of Local Companies Have Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't taking advantage of their listing.

While business listings on the major review platforms are totally free, a remarkably low number of businesses really utilize them.

Although we now know why consumer reviews are so effective, the majority of businesses apparently don't.

Source: LsaInsider