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61 Percent Of Local Businesses Have An Average Rating Of 4 To 5 Stars
Overall 2 out of 3 businesses have great and outstanding rankings. Only 5% of businesses have a ranking listed below 3 stars.
Source: Brightlocal
More Than 4 Negative Reviews About A Company Or Service May Decrease Sales By 70%
One negative review is enough for 35% of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59% less sales.
Of course, they can be compensated by the large variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
70% Of Consumers Choose To Discover A Business Via Reviews And Articles, Rather Than Advertisements
Ads are all well and good, but it's worth trying a different approach too. Reviews are by far the best method to find the truth about a product or service.
Source: Statuslabs
95% Of Travelers Check Out Online Reviews Prior To Scheduling Travel Related Services
Leisure and business tourists alike check out reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers. 59% of all travelers report that they check out reviews 'always' or 'very often'.
Source: Trust You
49% Of Consumers Consider The Quantity Of Online Reviews As An Essential Consideration Of Their Purchasing Decision
Customers value not just the quality or nature of the reviews, but they consider their quantity and recency as well.
The share of clients, who take note of the variety of reviews is currently at 46 percent.
Source: Brightlocal
Online Product Reviews About A Product Can Raise Its Conversion Rate By More Than 270 Percent
User review stats show the purchase possibility for a product with 5 reviews is 270 percent higher than the exact same item without reviews.
Source: Spiegel Research Center
83% Of All Young Consumers Were Invited To Post A Review Recently
Of those asked, 80% of customers did give a review. Overall, companies have asked 66% of all customers to submit a review on their company.
Source: Brightlocal
71% Of Millennials Search Consumer Reviews Of Professional Services
Over half of all people in need of a professional service rely on online reviews.
According to online reviews stats, 59% used online reviews to select a medical professional or a lawyer.
Young people (age 18-35) are a lot more likely to work with a professional based on online reviews. Just 19% of millennials will consider hiring a legal representative without any.
Source: Thomson Reuters
86% Of Customers Would Think About Writing A Review For A Business
Your consumers are your most important resource, and it's not only because of the cash they spend at your business. They will be ready to share it if you offer them a great experience.
Source: Brightlocal
30% Of Consumers Feel Favorable To A Business Which Answers Online Reviews
Communicating with your customers establishes trust. Even something as simple as responding to their comments and reviews can make them feel valued.
As you might anticipate, customers who feel this way are going to spend more money with a business.
Source: Statuslabs
53 Percent Of Americans Consider Item Reviews And Ratings As The Most Essential Part Of Online Shopping.
Today's consumers are smart and desire the best bang for their buck. It's no surprise that they consider checking out reviews as a big part of the buying decision.
Source: Statista
A One Star Boost In Rating Can Lead To A 5% To 9% Increase In Business Revenue
Businesses that treat clients honorably normally prosper, review sites help make sure of that.
Source: Statuslabs