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The Majority Of Local Companies Have Approximately 39 Google Reviews
People like to share their experience after they've gone to a vendor. Online review trends show people prefer to comment if they had a favorable experience, rather than a mediocre or unfavorable one.
Source: Brightlocal
Negative Reviews Can Boost Conversion By As Much As 85 Percent
It sounds crazy, however negative reviews can be a positive factor for users to devote more time on your site. According to online review statistics, individuals spend more than five times as long on a site when they check out negative reviews.
When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. If there aren't any negative ones, an overwhelming 95% suspect censorship or faked reviews.
Source: Reevoo
54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Business
The star rating is the first thing consumers see. Still, users focus on other aspects also, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a third of American customers.
Source: Statista
More Than Half Of Consumers Aged 25 To 34 Published Reviews
According to Statista, the younger generations are plainly the more opinionated ones.
Source: Statista
When Purchasing Home Electronic Devices, 88% Of Americans Stated That Product Reviews Were The Most Prominent Factor
Data reveal that reviews were more helpful than TV ads at 37%, social media at 23% and display ads at 49%.
Source: Statista
Only 44 Percent Of Local Businesses Have Accepted Their Google My Business Listing
That's 56 percent of your competition that aren't taking advantage of their listing.
While business listings on the significant review platforms are complimentary, a surprisingly low number of businesses in fact use them.
Although we now understand why consumer reviews are so effective, most businesses obviously do not.
Source: LsaInsider
71% Of Millennials Browse Consumer Reviews Of Professional Services
Majority of all individuals in need of a professional service rely on online reviews.
According to online reviews stats, 59% used online reviews to pick a medical professional or a legal representative.
Young people (age 18-35) are even more likely to employ an expert based on online reviews. Only 19% of millennials will consider working with a lawyer without any.
Source: Thomson Reuters
64% Of Americans Concur That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017
30 percent of consumers who read client reviews, concur that it increases their buying confidence.
Companies use the reviews to enhance their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Google Represents 57.5 Percent Of All Reviews World-wide
As can be anticipated, Google remains in the lead, followed by Facebook, TripAdvisor and others.
These are the online reviews distribution rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
89% Of Consumers Read A Businesses Responses To Reviews
Not only do the majority of consumers read the review replies, 30% of them hold them in high regard. Practically 96% read the feedback to their own reviews.
Source: Brightlocal
Only 6 Percent Of Customers Don't Trust Client Reviews At All
According to consumer review data, a tremendous 19 percent of consumers constantly trust online reviews and never ever a make a purchase without checking out reviews.
Source: Statista
The Average Review Length Has Actually Become 65% Much Shorter Since 2010
Nowadays reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is typical to that of tweet from twitter.
Source: Review Trackers