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Online Reviews Impact 67.7% Of Customer Buying Decisions
More than two-thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
More Than Four Negative Reviews About A Business Or Product May Reduce Sales By 70%
One negative review is enough for 35% of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent less sales.
Of course, they can be compensated by the sheer variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of American Consumers
24% of US shoppers consider reviews as 'extremely influential'.
To highlight the value of online reviews and ratings, did you know that 81% of consumers will pay more for an item with reviews and those same customers are likewise going to accept slower shipping times for such items.
Source: Turntonetworks
70 Percent Of Consumers Need To Read A Minimum Of 4 Reviews Before They Can Trust A Business
Four reviews may be too few. Many people check out a lot more reviews to get an idea of how business is really doing. Don't depend on that figure alone.
Source: Brightlocal
83% Of Customers Do Not Rely On Advertising
The traditional channels to reach clients aren't as influential as they used to be. Many users who no longer trust ads choose to take notice of clients' suggestions online.
Source: Statuslabs
74% Of Regional Businesses Have At A Minimum, One Google Review
A single review is far from sufficient to enhance your website's SERP ranking.
Taking a look at online ratings stats, we discovered that a company needs to have at least 40 reviews before visitors "Award" it with a star.
Source: Brightlocal
Customer Reviews On Products Are Relied On Nearly 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples opinions before they ever trust what the maker says. The reason, manufacturers' descriptions are generally ads.
Source: Martech Zone
70 Percent Of Customers Choose To Find Out About A Business Through Articles And Reviews, Rather Than Ads
Ads are all well and good, however it's worth attempting a different approach too. Reviews are by far the very best method to discover the truth about a service or product.
Source: Statuslabs
95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services
Leisure and business travelers alike read reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists. 59% of all travelers report that they check out reviews 'always' or 'extremely often'.
Source: Trust You
72 Percent Of Consumers Will Not Take Action Before They Read Some Reviews
Regardless of how alluring your marketing is, you still require consumer reviews. There's no other way around it. Clients are still happy to hear you out, however they trust other individuals more.
Source: My Testimonial Engine
Software Reviews Impact Over 98% Of All Buyers
18 percent of software application buyers consider reviews to be an essential factor in the purchase process. Software reviews have no impact whatsoever on only 2% of consumers. Two thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra