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77% Of Buyers Don't Rely On Reviews That Are Older Than 3 Months
Customers don't care how good your service or product was in the past. Part of why online reviews matter is since they are fresh and relevant.
Consumers know businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.
It is for this reason that businesses ought to be constantly asking for reviews.
Source: Statuslabs
88% Of Executives Regard Reputation Risk As A Leading Business Issue
Reputation management stats suggest a business's reputation does not impact simply the consumers. Prospective team members also take a look at scores and take a look at reviews.
Source: Deloitte
73 Percent Of Consumers Think Written Reviews Are More Important Than Star And Number Scores
Online review data make it clear people aren't pleased with ratings alone.
Client reviews make the stats appear more genuine which is what the potential customers are searching for. Almost a 3rd of customers say written reviews are the only function that makes them believe the websites' reviews are pertinent and useful.
Source: Fan and Fuel
When Buying Home Electronic Devices, 88% Of Americans Reported That Product Reviews Were The Most Prominent Aspect
Statistics reveal that reviews were more effective than Television ads at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
70 Percent Of Consumers Need To Read A Minimum Of 4 Reviews Before They Can Rely On A Business
Four reviews may be too few. The majority of people read a lot more reviews to get an idea of how business is in fact doing. Do not depend upon that fact alone.
Source: Brightlocal
91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Employee
The 86% of companies question the integrity of online reviews. Nevertheless, they recognize the enormous effect user ratings have on their business. Undesirable consumer or staff member reviews can influence 90% of job seekers.
Source: Career Arc
Unfavorable Reviews Can Boost Conversion By As Much As 85%
It sounds insane, but negative reviews can be a positive driver for users to spend more time on your site. According to online review data, people spend more than five times as long on a website when they check out negative reviews.
More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any negative ones, an overwhelming 95% suspect censorship or fabricated reviews.
Source: Reevoo
15% Of People Do Not Trust Businesses Without Any Online Reviews
No trust suggests no interactions. 15 percent of possible customers won't even think about doing business with a company they can't find viewpoints about.
Source: Statuslabs
90% Of Visitors Require Less Than 10 Reviews To Form An Opinion About A Business
You know what people state about first impressions, right?
Users get their impression of your businesses through reviews. Typically through less than 10 of them.
If you don't have reviews on your site, consider asking your visitors to compose one.
Source: Martech Zone
Almost All Consumers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process
Let's say you wish to buy a brand-new vehicle and there are several models which fit your requirements. How do you choose the best one for you? Well, you read online reviews.
With the help of other people, you manage to pick one that works for you. That's how positive reviews transform customers into consumers.
Source: Consumer Affairs
Online Reviews Affect 67.7% Of Customer Buying Decisions
More than two-thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
United States Consumers Consider "Product Performance" To Be The Most Useful Info In Product Reviews
When people check out reviews, they concentrate on different aspects of the shopping experience. But according to online review statistics, 60% of them are most thinking about the item's performance.
Client satisfaction, product quality and quality with time are the next few considerations for more than 50% of US clients.
Source: Statista
72% Of Clients Won't Take Action Before They Check Out Some Reviews
Irrespective of how attractive your marketing is, you still require customer reviews. There's no other way around it. Customers are still going to hear you out, but they rely on other people more.
Source: My Testimonial Engine
Favorable Reviews Motivate 68 Percent Of Consumers To Use A Local Business
Considering that the vast majority of customers read reviews, you would want yours to be appealing to brand-new customers? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal