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Favorable Reviews Encourage 68 Percent Of Customers To Choose A Local Business
Because the huge majority of consumers check out reviews, you would want yours to be appealing to brand-new clients, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
98% Of Yelp's Visitors Bought From A Business They Discovered On The Website
Generally, 142 million customers check out Yelp on a monthly basis. This is as excellent a time as any if you have not claimed your totally free Yelp business page.
Source: RevLocal
72 Percent Of Customers Won't Take Action Before They Read Some Reviews
No matter how tempting your marketing is, you still require consumer reviews. There is no way around it. Customers are still ready to hear you out, but they trust other individuals more.
Source: My Testimonial Engine
30% Of Clients Feel Positive About A Company Which Responds To Online Reviews
Keeping in touch with your clients creates trust. Even something like reacting to their reviews and comments can make them feel valued.
As you may anticipate, clients who feel this way are going to invest more money with a business.
Source: Statuslabs
A Lot Of Popular Products Have A Typical Ranking Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star ratings are suspicious. That's why it is unnatural to get perfect 5 star scores.
According to consumer rating statistics, conversion rates start to reduce as ratings rise above 4.7.
Source: Spiegel Research Center
70 Percent Of Consumers Choose To Learn About A Business Through Articles And Reviews, Instead Of Ads
Ads are all well and good, however it deserves trying a different approach also. Reviews are by far the best way to find the truth about a service or product.
Source: Statuslabs
83 Percent Of Customers Don't Rely On Advertising
The conventional channels to reach clients aren't as prominent as they used to be. Most users who no longer trust advertisements pick to take notice of customers' recommendations online.
Source: Statuslabs
Consumer Reviews On Products Are Trusted Practically 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other peoples opinions before they ever trust what the maker says. The reason, manufacturers' descriptions are generally advertisements.
Source: Martech Zone
54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Company
The star rating is the first thing customers see. Still, users take note of other aspects also, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of US consumers.
Source: Statista
Clients Could Invest 31 Percent More With A Business That Has Great Reviews
Take notice of this fact. The better other users describe your service or product, the more money you can charge and consumer review stats show us exactly how much more.
Source: Martech Zone
89% Of Customers Browse A Companies Feedback To Reviews
Not only do many consumers check out the review replies, 30% of them value them highly. Nearly 96% read the feedback to their own reviews.
Source: Brightlocal
The Average Review Word Count Has Actually Become 65% Shorter Since 2010
Nowadays reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is typical to that of a twitter tweet.
Source: Review Trackers
Half Of All Millennial's "Constantly" Read Online Reviews For Companies
Younger people understand the value of being informed. User-generated material has an unassailable effect on customers.
If businesses stop to consider the power of client reviews over millennials, they will realize what they've been missing out on. Older people are different though, just 6% of people aged 55 or older check out reviews.
Source: Brightlocal
15% Of Users Do Not Trust Businesses Without Online Reviews
No trust means no interactions. 15% of potential clients will not even consider working with a company they can't find viewpoints about.
Source: Statuslabs