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72% Of Consumers Will Not Take Action Before They Check Out Some Reviews
No matter how alluring your marketing is, you still need consumer reviews. There's no other way around it. Customers are still going to hear you out, however they trust other people more.
Source: My Testimonial Engine
53% Of Consumers Anticipate Businesses To Reply Within A Week To Negative Reviews
Online review stats clarify that 63% of client reviews go on without a reply. That's regrettable, because those businesses are losing customers that way.
Source: Review Trackers
Online Product Reviews About A Product Can Raise Its Conversion Rate By An Unprecedented 270 Percent
User review stats reveal the purchase probability for an item with 5 reviews is 270 percent higher than the same product without reviews.
Source: Spiegel Research Center
Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of US Customers
24% of US consumers consider reviews as 'incredibly influential'.
To illustrate the value of online reviews and scores, did you know that 81 percent of customers will pay more for an item with reviews and those same consumers are also ready to accept slower shipping times for such items.
Source: Turntonetworks
63.6 Percent Of Customers Visit Google To Read Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) behind.
When it comes to trust, these online review stats show the basic popularity of a site can just go so far.
Source: Review Trackers
91 Percent Of Millennials Turn To Online Reviews As Much As Family And Friends
Online review stats place consumers' reviews as the most trustworthy source of recommendations. Online reviews generally bring the exact same weight as recommendations from family and friends.
Source: Brightlocal
The Average Review Word Count Has Gotten 65% Much Shorter Since 2010
Nowadays reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is typical to that of a tweet.
Source: Review Trackers
Only 6 Percent Of Customers Don't Rely On Customer Reviews At All
According to client review statistics, a massive 19 percent of consumers always trust online reviews and never a make a purchase without reading reviews initially.
Source: Statista
A Single Business Review Can Lift Its Conversions By 10 Percent
Online review stats show user-generated content can do miracles in terms of conversions.
A single review can have an enormous impact on your business.
A hundred reviews can boost your conversion rates by as much as 37%. 2 hundred can offer a mind-blowing 44 percent increase.
Source: RevLocal
70% Of Customers Prefer To Find Out About A Business Through Reviews And Articles, Rather Than Ads
Ads are all well and good, but it's worth attempting a different approach as well. Reviews are by far the best method to find the truth about a product or service.
Source: Statuslabs
A Lot Of Local Businesses Have Approximately 39 Google Reviews
Individuals like to share their experience after they've gone to a vendor. Online review trends show people choose to comment if they had a favorable experience, instead of a average or unfavorable one.
Source: Brightlocal
Unfavorable Reviews Can Increase Conversion By As Much As 85 Percent
It sounds crazy, however negative reviews can be a positive force for users to devote more time on your website. According to online review statistics, individuals devote more than 5 times as long on a site when they read negative reviews.
When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. A frustrating 95% suspect censorship or faked reviews if there aren't any unfavorable ones.
Source: Reevoo
91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee
The 86% of companies question the integrity of online reviews. Nonetheless, they understand the enormous impact user scores have on their business. Unfavorable client or employee reviews can affect 90% of job seekers.
Source: Career Arc
67% Of Consumers Admit Reviews Are A "Extremely Crucial" Factor When Picking A Solution Provider
Reviews have an enormous impact on their decision when customers have to pick a service provider.
Source: DemandGenReport