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Unfavorable Reviews Can Boost Conversion By Up To 85%
It sounds insane, however negative reviews can be a positive driver for users to devote more time on your website. According to online review data, people devote more than five times as long on a site when they check out negative reviews.
More than two-thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any negative ones, an overwhelming 95 percent suspect censorship or fabricated reviews.
Source: Reevoo
Google Accounts For 57.5% Of All Reviews Around The Globe
Google is in the lead here, followed by Facebook as a far-off second.
Here's the online reviews distribution rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
95% Of Unhappy Clients Will Go Back To A Company If A Company Makes An Effort To Solve Problems Quickly And Effectively
Clients do not anticipate you to be perfect. When things go wrong, they do anticipate you to remedy things. If there's absolutely nothing else a company can do to deal with an issue, a simple coupon can say "We're sorry" in a more appealing way.
Source: SocialMediaToday
Favorable Reviews Encourage 68 Percent Of Consumers To Use A Local Business
Since the vast majority of customers read reviews, you'd want yours to be enticing to new clients, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
70% Of Customers Choose To Learn About A Business Through Short Articles And Reviews, Rather Than Advertisements
Advertisements are all well and good, however it deserves trying a different approach too. Reviews are without a doubt the very best method to discover the truth about a product or service.
Source: Statuslabs
Facebook Reviews Affect More Than 50% Of Customers' Buying Decisions
Facebook is currently the most popular social media which can likewise affect our buying decisions.
According to social reviews statistics, Facebook affects the majority of users' purchase choices.
Facebook reviews stats reveal that four out of 5 users are most likely to trust a local business if it has positive reviews.
Source: RevLocal
A Lot Of Local Businesses Have An Average Of 39 Google Reviews
People like to share their experience after they've visited a supplier. Online review trends show individuals prefer to comment if they had a favorable experience, instead of a mediocre or unfavorable one.
Source: Brightlocal
Many Best Selling Products Have A Typical Score Of 4.2 To 4.7
You can't make everyone delighted, which is why perfect 5 star ratings are suspicious. Someone always has a little a gripe. That's why it is unnatural to get perfect 5 star rankings. Often a lower rating really helps your overall rating.
According to consumer rating statistics, conversion rates start to reduce as rankings rise above 4.7.
Source: Spiegel Research Center
The Typical Review Length Has Gotten 65% Shorter Since 2010
Recently reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is typical to that of tweet on twitter.
Source: Review Trackers
73 Percent Of Consumers Believe Customer Reviews Are More Crucial Than Star And Number Scores
Online review stats make it clear people aren't pleased with ratings alone.
Customer reviews make the stats appear more authentic which is what the would-be clients are searching for. Nearly a 3rd of consumers say written reviews are the only function that makes them believe the sites' reviews are helpful and relevant.
Source: Fan and Fuel
64 Percent Of Americans Concur That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017
30% of customers who check out consumer reviews, agree that it increases their buying confidence.
Businesses use the reviews to enhance their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
74% Of Regional Companies Have At A Minimum, One Google Review
One review is far from adequate to enhance your website's SERP ranking.
Looking at online rankings statistics, we found out that a company needs to have approximately 40 reviews before consumers "Award" it with a star.
Source: Brightlocal