USA Shoppers Consider "Product Performance" To Be The Most Useful Detail In Product Reviews

When individuals read reviews, they concentrate on different aspects of the shopping experience. But according to online review statistics, 60% of them are most interested in the product's performance.

Client satisfaction, product quality and quality with time are the next couple of factors to consider for more than 50% of USA clients.

Source: Statista

15 Percent Of Users Do Not Trust Businesses Without Online Reviews

No trust implies no interactions. 15 percent of possible consumers will not even consider working with a business they can't find opinions about.

Source: Statuslabs

64 Percent Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30% of customers who check out customer reviews, concur that it increases their purchasing confidence.

Organizations use the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Online Reviews Impact 67.7% Of Customer Buying Decisions

More than two-thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Favorable Reviews Encourage 68 Percent Of Consumers To Use Local Businesses

Given that the large majority of consumers check out reviews, you'd want yours to be appealing to new clients? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

The Average Review Length Has Gotten 65% Shorter Since 2010

Currently reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is proportionate to that of a twitter tweet.

Source: Review Trackers

70% Of Consumers Prefer To Learn About A Business By Means Of Posts And Reviews, Instead Of Ads

Ads are all well and good, but it's worth trying a different approach as well. Reviews are by far the very best method to discover the truth about a product or service.

Source: Statuslabs

98% Of Yelp's Visitors Bought From A Business They Discovered On The Website

Normally, 142 million customers go to Yelp monthly. If you haven't declared your complimentary Yelp business page, this is as good a time as any.

Source: RevLocal

88% Of Executives View Reputation Risk As A Leading Business Problem

Reputation management stats show a company's reputation does not impact just the consumers. Prospective employees also look at ratings and read reviews.

Source: Deloitte

63.6% Of Customers Check Out Google To Read Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.

These online review statistics show the general popularity of a website can just go so far when it pertains to trust.

Source: Review Trackers

95 Percent Of Travelers Check Out Online Reviews Prior To Scheduling Travel Related Services

Leisure and business tourists alike check out reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

74 Percent Of Local Businesses Have At A Minimum, One Google Review

One review is far from sufficient to enhance your site's SERP ranking.

Taking a look at online scores statistics, we found out that a business requires to have an average of 40 reviews before buyers "Award" it with a star.

Source: Brightlocal

Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of USA Clients

24% of US buyers consider reviews as 'incredibly influential'.

To highlight the significance of online reviews and ratings, did you understand that 81% of customers will pay more for a product with reviews and those very same clients are likewise ready to accept slower shipping times for such items.

Source: Turntonetworks

Clients Reading Reviews On A Mobile Device Are 127% More Likely To Buy Than Desktop Users

Mobile users choose to get things done quicker. Purchasing choices are made rapidly.

Online reviews are obviously convincing, yet marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone

More Than Half Of Customers Will Not Use A Service If It Has Less Than A 4 Star Ranking

This stat is one of many that illustrate the value of online rankings. Now that news of customer fulfillment travels this quick, keeping your consumers happy is more crucial than ever.

57 percent of customers have actually looked for business with more than 4 stars in 2018, which is up from 48 percent in 2017.

Furthermore, 11% looked only for services with a perfect five star rating.

Source: Brightlocal

Facebook Reviews Impact More Than 50% Of Consumers' Purchasing Decisions

Facebook is presently the most popular social media which can likewise influence our purchasing decisions.

According to social reviews data, Facebook impacts the majority of users' purchase choices.

If it has positive reviews, Facebook reviews statistics expose that 4 out of five users are more likely to trust a local business.

Source: RevLocal

52% Of Customers Trust A Product More If It Has Negative Reviews As Well

We already discussed the negative and positive reviews and their effect on customers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are favorable. People anticipate to see some unfavorable reviews.

Source: Capterra

53 Percent Of Americans Consider Item Reviews And Rankings As The Most Essential Part Of Online Shopping.

Today's shoppers are smart and want the best bang for their buck. It's no surprise that they consider checking out reviews as a big part of the purchasing decision.

Source: Statista