Facebook Reviews Impact More Than 50% Of Customers' Purchasing Decisions

Facebook is presently the most popular social network which can likewise influence our buying preferences.

According to social reviews data, Facebook impacts over half of users' purchase choices.

If it has positive reviews, Facebook reviews statistics expose that 4 out of five users are likely to trust a local business.

Source: RevLocal

Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Business

The star rating is the first thing customers see. Still, users focus on other factors too, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of American customers.

Source: Statista

83% Of All Younger Buyers Were Invited To Post A Review Recently

Of those invited, 80% of consumers did submit a review. Overall, businesses have asked 66% of all customers to post a review on their company.

Source: Brightlocal

73 Percent Of Customers Believe Written Reviews Are More Important Than Star And Number Ratings

Online review statistics make it clear individuals aren't satisfied with ratings alone.

Customer reviews make the stats appear more authentic which is what the potential clients are trying to find. Almost a 3rd of customers state written reviews are the only function that makes them believe the websites' reviews are helpful and relevant.

Source: Fan and Fuel

98 Percent Of Yelp's Website Visitors Bought From A Business They Found On The Website

Normally, 142 million consumers visit Yelp each month. If you haven't claimed your free Yelp business page, this is as excellent a time as any.

Source: RevLocal

95% Of Travelers Check Out Online Reviews Prior To Scheduling Travel Services

Leisure and business travelers alike check out reviews to form an opinion. Business travelers read approximately 5 reviews vs. 6-7 for leisure tourists. 59percent of all tourists report that they check out reviews 'constantly' or 'extremely often'.

Source: Trust You

Online Product Reviews About A Product Can Raise Its Conversion Rate By More Than 270%

User review stats show the purchase possibility for a product with five reviews is 270% higher than the same product without reviews.

Source: Spiegel Research Center

Fifty Percent Of All Of The Millennial's "Always" Read Online Reviews For Businesses

More youthful people understand the worth of being informed. User-generated content has an unassailable impact on consumers.

They will recognize what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older individuals are different though, only 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

52% Of Consumers Trust A Product More If It Has Unfavorable Reviews Also

We already touched upon the positive and negative reviews and their result on consumers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are positive. Customers expect to see some unfavorable reviews.

Source: Capterra

A Lot Of Popular Products Have A Typical Ranking Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star ratings are suspicious. Someone always has a little bit of a gripe. That's why it is unnatural to get perfect 5 star ratings. In some cases a lower ranking in fact helps your overall score.

According to client rating statistics, conversion rates start to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

The Typical Review Word Count Has Become 65% Shorter Since 2010

Currently reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is similar to that of tweet from twitter.

Source: Review Trackers

89% Of Individuals Want To Read Reviews Using Their Mobile Devices

Be it via an app or a mobile internet browser, consumers prefer to read reviews on their mobile phones.

Source: Statista

82% Of Customers Visit Review Sites Because They Wish To Purchase An Item Or A Service And Wish To Get The Truth About The Businesses Services And Products.

Review sites are locations that people go to get the truth about a service, item or business. Due to the fact that they have actually currently formed a purchase decision, users come. The bulk of them (89%) buy within a week of their visit. And 29 percent do so within 24 hours.

Source: RevLocal

67% Of Consumers Suggest Reviews Are A "Extremely Important" Factor When Picking A Solution Provider

Reviews have a huge effect on their decision when customers have to choose a solution provider.

Source: DemandGenReport

Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than two thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

More Than Four Negative Reviews About A Business Or Service May Decrease Sales By 70 Percent

One negative review suffices for 35 percent of a site's visitors to choose not to buy. Three negative reviews can cost a business 59 percent fewer sales.

Obviously, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Negative Reviews Can Improve Conversion By Up To 85 Percent

It sounds insane, however negative reviews can be a positive driver for users to devote more time on your website. According to online review data, individuals spend more than 5 times as long on a site when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any unfavorable ones, an overwhelming 95 percent suspect censorship or fabricated reviews.

Source: Reevoo