95% Of Travelers Read Online Reviews Prior To Reserving Travel Services

Leisure and business tourists alike read reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

89% Of Shoppers Like To Read Reviews On Their Cell Phones

Be it via an app or a mobile web browser, consumers choose to read reviews on their mobile devices.

Source: Statista

Only 44% Of Local Companies Have Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't benefiting from their listing.

While business listings on the major review platforms are free, a remarkably low number of companies actually make use of them.

Although we now understand why consumer reviews are so powerful, a lot of businesses obviously don't.

Source: LsaInsider

Facebook Reviews Affect More Than 50 Percent Of Consumers' Purchasing Decisions

Facebook is currently the most popular social network which can likewise influence our buying decisions.

According to social reviews data, Facebook impacts the majority of users' purchase choices.

If it has favorable reviews, Facebook reviews statistics expose that four out of five users are more likely to rely on a local business.

Source: RevLocal

Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack

Review signals (amount, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Business

The star score is the first thing customers see. Still, users pay attention to other aspects also, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of United States consumers.

Source: Statista

The Majority Of Consumers Aged 25 To 34 Wrote Reviews

According to Statista, the more youthful generations are purportedly the more opinionated ones.

Source: Statista

72 Percent Of Consumers Won't Take Action Unless They Read Some Reviews

Irrespective of how alluring your marketing is, you still need consumer reviews. There's no skirting around it. Clients are still happy to hear you out, but they trust other people more.

Source: My Testimonial Engine

Fifty Percent Of All Millennial's "Always" Read Online Reviews For Businesses

Younger individuals know the worth of being informed. User-generated content has an indisputable effect on customers.

If businesses stop to consider the power of consumer reviews over millennials, they will recognize what they've been losing out on. Older individuals are different though, just 6% of people aged 55 or older read reviews.

Source: Brightlocal

Google Accounts For 57.5% Of All Reviews World Wide

Google is the clear winner as far as distribution goes, but they are not the only ones in the game.

These the online reviews circulation rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

If They Were Asked, 77% Of Consumers Would Probably Post A Review

More than a 35% would submit a review to advise others about their client encounter and 24% would undoubtedly direct their review to the company itself.

Over a 26% would want to submit a review to help other people with their choice making process.

Source: Podium

30% Of Clients Feel Favorable To A Company Which Answers Online Reviews

Staying connected with your clients creates trust. Even something as simple as reacting to their comments and reviews can make them feel valued.

As you might expect, customers who feel this way are ready to invest more money with a business.

Source: Statuslabs

Software Application Reviews Impact Over 98% Of All Buyers

18 percent of software application buyers consider reviews to be an essential factor in the purchase process. Software application reviews have no effect whatsoever on just 2% of customers. Two-thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

60 Percent Of Consumers Seek Advice From Blog And Social Network Reviews On Their Mobile Devices Prior To Shopping

In-store purchasing is influenced considerably by blogs and reviews on social networks. With males being twice as likely to be influenced than ladies.

Reviews and rating stats show people value the viewpoint of peers more than any other content.

Source: Collective Bias