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The Typical Review Length Has Actually Gotten 65% Shorter Since 2010
Now a days reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is equivalent to that of a tweet.
Source: Review Trackers
Customer Reviews On Items Are Trusted Practically 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals viewpoints before they ever trust what the producer states. The reason, producers' descriptions are basically ads.
Source: Martech Zone
15% Of Clients Don't Trust Businesses Without Having Online Reviews
No trust indicates no interactions. 15 percent of potential consumers won't even think about working with a business they can't discover viewpoints about.
Source: Statuslabs
72 Percent Of Customers Won't Take Action Unless They Check Out Some Reviews
Irrespective of how appealing your marketing is, you still need customer reviews. There is no way around it. Consumers are still going to hear you out, but they trust other individuals more.
Source: My Testimonial Engine
77% Of Customers Do Not Trust Reviews That Are Older Than 3 Months
Clients don't care how good your product or service was in the past. Since they are fresh and relevant, is part of why online reviews matter.
Consumers understand businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.
It is for this reason that companies need to be constantly requesting reviews.
Source: Statuslabs
Clients Might Invest 31 Percent More With A Business That Has Fantastic Reviews
Focus on this statistic. The better other users describe your product or service, the more money you can charge and customer review statistics reveal to us exactly how much more.
Source: Martech Zone
49 Percent Of Customers Consider The Number Of Online Reviews As A Necessary Consideration Of Their Purchasing Decision
Consumers value not only the quality or nature of the reviews, however they consider their quantity and recency also.
The share of clients, who focus on the number of reviews is currently at 46%.
Source: Brightlocal
83% Of Customers Don't Rely On Advertising
The conventional channels to reach customers aren't as prominent as they used to be. The majority of users who no longer trust ads select to take note of customers' suggestions online.
Source: Statuslabs
Fifty Percent Of All Millennial's "Constantly" Check Out Online Reviews For Companies
More youthful individuals know the worth of being informed. User-generated content has an unassailable influence on consumers.
If businesses think of the power of client reviews over millennials, they will understand what they've been missing out on. Older people are various though, only 6% of people aged 55 or older read reviews.
Source: Brightlocal
Just 6 Percent Of Customers Don't Trust Client Reviews At All
According to customer review statistics, a massive 19% of customers constantly rely on online reviews and never a purchase without reading reviews first.
Source: Statista
More Than 4 Negative Reviews About A Business Or Service Might Reduce Sales By 70%
One negative review suffices for 35 percent of a site's visitors to choose not to buy. Three negative reviews can cost a business 59 percent fewer sales.
Obviously, they can be compensated by the large variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Unfavorable Reviews Can Boost Conversion By As Much As 85%
It sounds insane, however negative reviews can be a positive force for users to spend more time on your website. According to online review data, people devote more than 5 times as long on a site when they check out negative reviews.
When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. A frustrating 95 percent suspect censorship or fabricated reviews if there aren't any negative ones.
Source: Reevoo
Facebook Reviews Affect More Than 50 Percent Of Customers' Buying Decisions
Facebook is presently the most popular social network which can likewise influence our purchasing preferences.
According to social media reviews data, Facebook impacts more than half of users' purchase decisions.
If it has favorable reviews, Facebook reviews statistics reveal that 4 out of 5 users are most likely to rely on a local business.
Source: RevLocal