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More Than 4 Negative Reviews About A Company Or Service May Reduce Sales By 70%
One negative review is enough for 35% of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59% fewer sales.
Obviously, they can be compensated by the large variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Most Local Companies Have An Average Of 39 Google Reviews
Individuals like to share their experience after they have visited a supplier. Online review trends reveal people prefer to comment if they had a positive experience, rather than a mediocre or unfavorable one.
Source: Brightlocal
88% Of Executives Judge Reputation Risk As A Top Business Issue
Reputation management statistics indicate a business's reputation doesn't impact simply the consumers. Prospective employees likewise look at ratings and take a look at reviews.
Source: Deloitte
74% Of Regional Businesses Have At Least 1 Google Review
A single review is far from sufficient to enhance your website's SERP ranking.
Looking at online rankings stats, we discovered that a company needs to have approximately 40 reviews before clients "Award" it with a star.
Source: Brightlocal
Just 6% Of Customers Don't Trust Client Reviews At All
According to consumer review data, a massive 19% of customers always trust online reviews and never ever a purchase without reading reviews initially.
Source: Statista
When Purchasing Home Electronic Devices, 88% Of Americans Stated That Product Reviews Were The Most Influential Element
Stats reveal that reviews were more effective than Television advertisements at 37%, social media at 23% and display advertisements at 49%.
Source: Statista
Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of USA Customers
24% of US consumers consider reviews as 'very influential'.
To illustrate the significance of online reviews and scores, did you know that 81% of consumers will pay more for an item with reviews and those exact same consumers are likewise ready to accept slower shipping times for such products.
Source: Turntonetworks
54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Company
The star score is the first thing customers see. Still, users focus on other factors also, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of US customers.
Source: Statista
Reviews Shared On Twitter Can Improve Revenues By 6.46 Percent
Online review stats reveal that reviews shared on Twitter, do more to grow sales than those on any other social network.
Source: Yotpo
Online Reviews Affect 67.7% Of Consumer Purchasing Decisions
More than two thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
49% Of Consumers Consider The Quantity Of Online Reviews As A Vital Consideration Of Their Purchasing Decision
Customers value not only the quality or nature of the reviews, however they consider their quantity and recency too.
The share of consumers, who focus on the number of reviews is currently at 46 percent.
Source: Brightlocal