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Online Item Reviews About A Product Can Boost Its Conversion Rate By More Than 270%
User review stats reveal the purchase probability for a product with 5 reviews is 270% higher than the same product without reviews.
Source: Spiegel Research Center
Online Reviews Affect 67.7% Of Customer Purchasing Decisions
More than two thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
30% Of Consumers Feel Positive About A Business Which Responds To Online Reviews
Communicating with your consumers creates trust. Even something easy like reacting to their reviews and comments can make them feel valued.
As you may anticipate, customers who feel this way are going to invest more money with a business.
Source: Statuslabs
77% Of Clients Don't Rely On Reviews That Are Older Than 3 Months
Clients don't care how great your product or service was in the past. Because they are relevant and fresh, is part of why online reviews matter.
Consumers understand businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.
It is for this reason that companies ought to be continuously requesting reviews.
Source: Statuslabs
When Buying Home Electronic Devices, 88% Of Americans Declared That Product Reviews Were The Most Influential Factor
Data reveal that reviews were more helpful than Television ads at 37%, social networks at 23% and display ads at 49%.
Source: Statista
Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of US Consumers
24% of US consumers consider reviews as 'exceptionally influential'.
To highlight the significance of online reviews and ratings, did you know that 81 percent of consumers will pay more for an item with reviews and those very same customers are also happy to accept slower shipping times for such items.
Source: Turntonetworks
Positive Reviews Encourage 68 Percent Of Consumers To Use A Local Business
Considering that the large majority of consumers check out reviews, you'd want yours to be appealing to new consumers? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Negative Reviews Can Boost Conversion By Up To 85 Percent
It sounds crazy, however negative reviews can be a positive factor for users to devote more time on your site. According to online review stats, people spend more than five times as long on a website when they check out negative reviews.
More than two thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any negative ones, an overwhelming 95 percent suspect censorship or fabricated reviews.
Source: Reevoo
70 Percent Of Customers Prefer To Learn About A Business By Means Of Reviews And Articles, Rather Than Ads
Advertisements are all well and good, however it's worth attempting a different approach as well. Reviews are without a doubt the very best way to find the truth about a service or product.
Source: Statuslabs
71% Of Millennials Search Consumer Reviews Of Expert Services
Majority of all individuals in need of a professional service rely on online reviews.
According to online reviews stats, 59% utilized online reviews to choose an attorney or a physician.
Younger people (age 18-35) are even more inclined to employ an expert based upon online reviews. Only 19% of millennials will think about employing a legal representative without any.
Source: Thomson Reuters
Reviews Shared On Twitter Can Help Improve Sales By 6.46%
Online review statistics show that reviews shared on Twitter, do more to increase sales than those on any other social network.
Source: Yotpo
Most Popular Products Have An Average Score Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star rankings are suspicious. That's why it is abnormal to get perfect 5 star ratings.
According to consumer rating statistics, conversion rates start to reduce as rankings rise above 4.7.
Source: Spiegel Research Center
63.6% Of Consumers Go To Google To Check For Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) behind.
When it comes to trust, these online review stats reveal the general appeal of a website can just go so far.
Source: Review Trackers