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Since They Want To Purchase An Item Or A Service And Desire To Get The Truth About The Businesses Products And Services, 82% Of Consumers Go To Review Websites.
Review sites are locations that people go to get the truth about a product, business or service . Users come due to the fact that they have already formed a buying decision. The bulk of them (89%) buy within a week of their visit. And 29 percent do so in 24 hours.
Source: RevLocal
30% Of Consumers Feel Positive About A Company Which Answers Online Reviews
Corresponding with your customers establishes trust. Even something like responding to their reviews and comments can make them feel appreciated.
As you may expect, clients who feel this way are ready to spend more money with a business.
Source: Statuslabs
83% Of All Young Clients Were Invited To Give A Review Recently
Of those invited, 80% of consumers did submit a review. Overall, businesses have actually asked 66% of all consumers to leave a review on their business.
Source: Brightlocal
Negative Reviews Can Improve Conversion By Up To 85%
It sounds insane, however negative reviews can be a positive force for users to spend more time on your site. According to online review statistics, individuals devote more than five times as long on a site when they read negative reviews.
More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any negative ones, an overwhelming 95 percent suspect censorship or fabricated reviews.
Source: Reevoo
73% Of Consumers Believe Customer Reviews Are More Crucial Than Star And Number Scores
Online review data make it clear people aren't satisfied with ratings alone.
Consumer reviews make the stats appear more genuine which is what the would-be consumers are searching for. Nearly a 3rd of consumers state written reviews are the only feature that makes them believe the websites' reviews are pertinent and useful.
Source: Fan and Fuel
Customer Reviews On Items Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other individuals viewpoints before they ever trust what the producer states. The reason, makers' descriptions are basically advertisements.
Source: Martech Zone
The Majority Of Local Companies Have Approximately 39 Google Reviews
Individuals like to share their experience after they have visited a vendor. Online review trends reveal individuals choose to comment if they had a positive experience, instead of a average or negative one.
Source: Brightlocal
52% Of Customers Trust A Product More If It Has Unfavorable Reviews As Well
We already touched upon the negative and positive reviews and their result on consumers. However, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are favorable. People anticipate to see some negative reviews.
Source: Capterra
91 Percent Of Millennials Depend On Online Reviews As Much As Family And Friends
Online review stats position customers' reviews as the most credible source of recommendations. Online reviews usually bring the very same weight as suggestions from loved ones.
Source: Brightlocal
Online Product Reviews About An Item Can Raise Its Conversion Rate By A Whopping 270%
User review stats reveal the purchase possibility for a product with 5 reviews is 270% higher than the exact same product without reviews.
Source: Spiegel Research Center
86% Of Customers Would Think About Writing A Review For A Business
Your clients are your most valuable resource, and it's not only because of the money they invest at your business. They will be prepared to share it if you offer them a good experience.
Source: Brightlocal
Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of USA Consumers
24% of US shoppers consider reviews as 'extremely influential'.
To show the importance of online reviews and ratings, did you know that 81% of customers will pay more for an item with reviews and those exact same consumers are also willing to accept slower shipping times for such items.
Source: Turntonetworks
Most Popular Products Have An Average Ranking Of 4.2 To 4.7
You can't make everybody delighted, which is why perfect 5 star scores are suspicious. Someone always has a little bit of a gripe. That's why it is unnatural to get perfect 5 star rankings. Often a lower ranking in fact helps your overall score.
According to customer rating stats, conversion rates begin to reduce as rankings rise above 4.7.
Source: Spiegel Research Center
63.6% Of Consumers Check Out Google To Look For Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) last.
When it comes to trust, these online review statistics reveal the basic popularity of a site can just go so far.
Source: Review Trackers
83 Percent Of Customers Don't Trust Advertising
The traditional channels to reach clients aren't as influential as they used to be. Most users who no longer trust advertisements choose to pay attention to clients' suggestions online.
Source: Statuslabs
Online Reviews Affect 67.7% Of Consumer Buying Decisions
More than two thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz