83% Of Clients Don't Trust Advertising

The traditional channels to reach consumers aren't as influential as they utilized to be. The majority of users who no longer trust advertisements select to take notice of clients' suggestions online.

Source: Statuslabs

Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of USA Customers

24% of US consumers consider reviews as 'incredibly influential'.

To highlight the value of online reviews and ratings, did you understand that 81 percent of consumers will pay more for an item with reviews and those exact same clients are likewise ready to accept slower shipping times for such products.

Source: Turntonetworks

70 Percent Of Customers Prefer To Learn About A Business By Means Of Posts And Reviews, Instead Of Advertisements

Ads are all well and good, but it deserves trying a different approach too. Reviews are by far the very best method to find the truth about a product or service.

Source: Statuslabs

Majority Of Customers Will Not Utilize A Business If It Has Less Than A 4 Star Rating

This stat is among many that show the importance of online scores. Now that news of client satisfaction travels this fast, keeping your clients pleased is more vital than ever.

57 percent of customers have looked for business with more than four stars in 2018, which is up from 48 percent in 2017.

11% looked only for businesses with a perfect five star rating.

Source: Brightlocal

More Than 4 Negative Reviews About A Business Or Service Might Reduce Sales By 70%

One negative review suffices for 35% of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

89% Of Customers Want To Read Reviews Using Their Cell Phones

Be it via an app or a mobile web browser, people choose to read reviews on their smart phones.

Source: Statista

Almost All Customers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you wish to purchase a brand-new automobile and there are a number of models which fit your criteria. How do you pick the very best one for you? Well, you read the reviews.

With the help of other people, you manage to pick a model that works for you. That's how favorable reviews convert consumers into clients.

Source: Consumer Affairs

Software Application Reviews Impact Over 98% Of All Purchasers

18 percent of software application purchasers consider reviews to be an essential factor in the purchase process. Software reviews have no effect whatsoever on just 2% of customers. Two thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

Favorable Reviews Encourage 68 Percent Of Consumers To Choose Local Businesses

Because the huge majority of customers check out reviews, you'd want yours to be appealing to brand-new customers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

91 Percent Of Millennials Have Confidence In Online Reviews As Much As Loved Ones

Online review stats position clients' reviews as the most reliable source of recommendations. Online reviews usually bring the very same weight as guidance from loved ones.

Source: Brightlocal

70% Of Customers Need To Check Out A Minimum Of Four Reviews Before They Can Trust A Business

4 reviews may be too few. Many people check out a lot more reviews to get a clear view of how business is actually doing. Do not depend on that fact alone.

Source: Brightlocal