70% Of Consumers Choose To Discover A Business Through Reviews And Posts, Instead Of Ads

Advertisements are all well and good, however it's worth trying a different approach as well. Reviews are by far the very best way to find the truth about a product or service.

Source: Statuslabs

73% Of Consumers Think Consumer Reviews Are More Vital Than Star And Number Rankings

Online review stats make it clear people aren't pleased with ratings alone.

Written reviews make the stats appear more authentic which is what the would-be customers are looking for. Almost a third of consumers state composed reviews are the only feature that makes them think the sites' reviews are relevant and beneficial.

Source: Fan and Fuel

Fifty Percent Of All Millennial's "Constantly" Read Online Reviews For Companies

More youthful individuals know the worth of being informed. User-generated content has an indisputable impact on consumers.

They will understand what they've been missing out on if businesses stop to think about the power of consumer reviews over millennials. Older individuals are different though, just 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

If A Company Handles Problems Rapidly And Effectively, 95% Of Unsatisfied Customers Will Return To A Business

Customers do not expect you to be perfect. They do anticipate you to resolve things when they go wrong. If there is absolutely nothing else a company can do to resolve an issue, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Organization

The star score is the first thing consumers see. Still, users pay attention to other elements too, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a third of USA consumers.

Source: Statista

Clients Reading Reviews On A Mobile Phone Are 127 Percent Most Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done quicker. For that reason, buying decisions are made rapidly.

Online reviews are obviously persuasive, yet online marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone

Just 44 Percent Of Local Businesses Have Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't taking advantage of their listing.

While business listings on the major review platforms are totally free, a remarkably low number of companies really use them.

Although we now understand why customer reviews are so effective, many businesses apparently don't.

Source: LsaInsider

Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you want to buy a new car and there are numerous models which fit your requirements. How do you choose the best one for you? Well, you read the reviews.

With the help of other consumers, you quickly decide on one that works for you. That's how favorable reviews convert consumers into consumers.

Source: Consumer Affairs

72% Of Customers Will Not Take Action Before They Check Out Some Reviews

Regardless of how enticing your marketing is, you still need customer reviews. There's no way around it. Customers are still willing to hear you out, but they trust other individuals more.

Source: My Testimonial Engine

53% Of Americans Consider Item Reviews And Rankings As The Most Vital Part Of The Online Shopping Experience In 2018.

Today's shoppers are smart and want the best bang for their buck. It's not surprising that that they consider checking out reviews as a huge part of the purchasing decision.

Source: Statista

53% Of Customers Anticipate Businesses To Answer Back Within A Week To Negative Reviews

Online review stats reveal that 63% of customer reviews go on without a reaction. That's too bad, due to the fact that those companies are losing customers that way.

Source: Review Trackers

91% Of Millennials Turn To Online Reviews As Much As Family And Friends

Online review statistics place customers' reviews as the most credible source of recommendations. Online reviews generally bring the same weight as guidance from family and friends.

Source: Brightlocal

82% Of Customers Check Out Review Websites Because They Wish To Acquire A Service Or An Item And Want To Get The Truth About The Businesses Products And Services.

Users come due to the fact that they have actually currently formed a buying decision. The majority of them (89 percent) buy within a week of their visit.

Source: RevLocal